成功指南：職業性

《成功指南:職業性(商務)》是從英國開放大學（Open University）引進、改編的多種媒體的商務英語課程，配套教材包括《成功指南——職業性（商務）》（A Guide to Success——Pro—fessionalism in Business）；《環球商務英語》（World Class English for Business）（1，2冊）；錄像帶（光碟）及9盤錄音帶。

基本介紹

• 中文名：成功指南:職業性
• 作者：商務英語課程組
• 出版社：中央廣播電視大學出版社
• 出版時間：2001年6月1日
• 頁數：81 頁
• 開本：16 開
• ISBN：7304020911, 9787304020910
• 語種：英語

內容簡介

《成功指南:職業性(商務)》由中央廣播電視大學出版社出版。

圖書目錄

Part One: Professionalism in Business

Introduction

1. Managing yourself and your team

1.1 Managing your time

1.2 Working in a team

1.3 Understanding motivation

2. Planning your work

2.1 The rational approach

2.2 Making decisions

2.3 Monitoring and evaluation

3. Understanding marketing

3.1 Customer focus

3.2 Customers and stakeholders

3.3 The marketing mix

3.4 Pricing

3.5 Communication

4. Making financial decisions

4.1 Understanding costs

4.2 What is cash flow?

4.3 Making investment decisions

5. Operating internationally

5.1 Why do companies internationalise?

5.2 Why is it complicated?

5.3 What do we mean by culture?

5.4 Adapt or standardise?

Conclusions

Closing Assignment

References

Part Two: World Class English for Business——Course Guide

Introduction

Course components

The coursebooks

The cassettes

Things you need

Using the course

Timing

Organisation of the coursebooks

Language used

Audio activities

Self-assessment

Using the course

Timing

Organisation of the coursebooks

Language used

Audio activities

Self-assessment