從奢侈品和休閒娛樂產品角度探索中國高爾夫產業增長的關鍵因素(2016年出版的圖書)

《從奢侈品和休閒娛樂產品角度探索中國高爾夫產業增長的關鍵因素》是2016年出版的圖書，作者是張叢杉。

基本介紹

• 中文名：從奢侈品和休閒娛樂產品角度探索中國高爾夫產業增長的關鍵因素
• 作者：張叢杉
• 出版社：北京對外經濟貿易大學出版社
• 出版時間：2016年5月
• 定價：45.00 元
• ISBN：9787566315823 

目錄

Chapter 1Introduction / 1

11Introduction / 1

12Background of the research / 1

13Justification of the research / 9

14Aims and objectives / 13

15Research methodology / 13

16Thesis structure / 14

Chapter 2Literature Review / 16

21Introduction / 16

22Strategic marketing / 16

23Features of golf development in Chinarecreation / 25

24Features of golf development in Chinaluxury product / 37

25Potential factors influencing golf development in China / 46

26The gap / 65

27Initial framework of the proposed research / 65

28Summary / 66

Chapter 3Conceptual Framework and Hypotheses / 67

31Introduction / 67

32Conceptual framework / 67

33Hypotheses / 69

34Summary / 78

Chapter 4Research Methodology / 79

41Introduction / 79

42Research questions / 80

43Research paradigm design / 81

44Data collection method / 90

45Data analysis / 105

46Validity and reliability / 109

47Researchers reflection / 110

48Research ethics / 111

49Summary / 113

Chapter 5Data and Findings Narrative / 114

51Introduction / 114

52Response rates / 114

53Demographic information / 115

54Results of feature of golf development in China / 120

55Factors and testing research hypothesis / 126

56Key market growth factors in relation to features / 144

57Summary / 149

Chapter 6Analysis and Discussion / 152

61Introduction / 152

62Political factor of golf development in China / 153

63Economic factor of golf development in China / 161

64Cultural factor of golf development in China / 168

65Technological factor of golf development in China / 171

66Geographic factor of golf development in China / 176

67Environmental factor of golf development in China / 178

68Identification of key factors / 183

69Synthesis and discussion of the findings / 185

610Summary / 190

Chapter 7Conclusions / 191

71Introduction / 191

72Summary of the thesis / 191

73Aims and objectives / 192

74Conclusion for research findings / 193

75Contribution and recommendation / 195

76Limitations of the study / 206

77Future researches / 206

78Summary / 208

Bibliography / 209

內容簡介

TheaimofthisresearchistoinvestigatethekeymarketgrowthfactorsforgolfdevelopmentinChinaasarecreationandluxuryproduct.Afternearly30yearsofdevelopment,ChinanowhasthelargestgolfcomplexintheworldandthegolfmarketinChinaisgrowingatitsfastestpaceforrecentyears(Verot,2013).Duetorapideconomicgrowthandtheemergenceofalargenumberofwealthypeople,ithasbeenarguedthattheconsumptionofluxuryandrecreationproductswillincrease.Practically,thereisevidencetosuggestthatgolfinginChinaisbeingdevelopedasbotharecreationproductandaluxuryproduct.However,littleresearchhasbeencarriedouttoanswerthequestionswhyaforeigngamecoulddevelopsorobustly,andwhatarethekeyfactorsthathavecontributedtoitsgrowthinrelationtoitsuniquefeatures.Moreover,golfdevelopmentinChinaistakingplacewithinanincreasinglycomplicatedenvironment,whichnecessitatesstrategicadjustmentsingolfandrelatedbusinessforsustainedgrowth.Afterexaminingexistingliterature,thisresearchproposesthetheoreticalframework,whichidentifiestherelationshipamonggolfindustry,featuresandpotentialfactors.