基本介紹
- 中文名：布萊恩·威亞德
- 國籍：美國
- 畢業院校：芝加哥大學商學院
- 研究方向：信息技術產業的產品定價和戰略
- 職稱：教授
教育背景,研究領域,學術成就,學術成果,出版案例,
教育背景
2000年8月畢業於芝加哥大學商學院 商業經濟學博士
1992年6月畢業於史丹福大學商學院 MBA學位
1987年5月畢業於耶魯大學 電子工程學學士
研究領域
布萊恩教授的研究方向主要集中在電信和軟體等信息和技術產業的產品定價和戰略。布萊恩教授曾經對軟體的持續性版本如何定價，網路外在性對定價及軟體質量的影響等問題進行過專門研究。在電信領域，布萊恩教授還對可變因素如何影響價格、產品如何進入當地電信市場並改變消費福利，以及在手機市場的競爭如何影響技術認可及定價等問題進行過專門評估。最近，他還對電信產品的回報計畫在轉移成本和價格歧視方面的有效性方面進行了研究。
學術成就
- Inaugural recipient of the “MBA Best Teaching Award” at Cheung Kong Graduate School of Business, 2009.
- NET Institute Research Grant, Summer 2003
- Fletcher Jones Faculty Scholar, 2001-2002
- State Farm Companies Foundation Doctoral Dissertation Award, 1999-2000
- Oscar Mayer Fellowship, 1999-2000
- University of Chicago GSB Fellowship, 1995-1999
學術成果
Publications
- “The Effect of Market Structure on Cellular Technology Adoption and Pricing” (with Katja Seim, The Wharton School, University of Pennsylvania) – American Economic Journal: Microeconomics, Vol. 3, No. 2, May 2011, 221-251.
- “Quantifying the Benefits of Entry into Local Phone Service,” (with Nicholas Economides, Stern School of Business, New York University and Katja Seim, The Wharton School, University of Pennsylvania) – The RAND Journal of Economics, Vol. 39, No. 3, 699 – 730, Autumn 2008.
- “Do Frequency Reward Programs Create Switching Costs?,” (with Wesley Hartmann, Stanford Graduate School of Business, Stanford University) – Quantitative Marketing and Economics, Vol. 6, No. 2, 109 – 137 (lead article), June 2008.
- “Do Switching Costs Make Markets More or Less Competitive?: The Case of 800-Number Portability” – The RAND Journal of Economics, Vol. 38, No. 1, 146 – 163, Spring 2007.
- “Information Goods Upgrades: Theory and Evidence” – The B.E. Journal of Theoretical Economics, Vol. 7, Issue 1 (Contributions), Article 3, 2007.
- “Recent Advances in Structural Econometric Modeling: Dynamics, Product Positioning and Entry,” (with Jean-Pierre Dube, K. Sudhir, Andrew Chiang, Greg Crawford, Michaela Draganska, Jeremy Fox, Wesley Hartmann, Gunter Hitsch, Miguel Villas-Boas, and Naufel Vilcassim) – invited in Marketing Letters, Vol. 16, Issue 3 – 4, December 2005, 209 – 224.
- “Pricing of Complements and Network Effects” (with Nicholas Economides, Stern School of Business, New York University) in Regulation and the Economic Performance of Communication and Information Networks, edited by Gary Madden, Edward Elgar, 2011.
Unpublished Papers
- “The Effect of Content on Global Internet Adoption and the Global ‘Digital Divide,’” (lead author with Nicholas Economides, Stern School of Business, New York University) – revise and resubmit.
- “The Effect of Beijing’s Driving Restrictions on Pollution and Economic Activity,” (lead author with Shihe Fu, WISE, Xiamen University) – submitted.
- “Bayesian Estimation of Nonlinear Equilibrium Models with Random Coefficients,” (with Anne Gron, NERA, and Nicholas Polson, Booth School of Business, University of Chicago) – submitted.
Work in Progress
- “Competition and Broadband Internet Adoption” (with Nicholas Economides, Stern School of Business, New York University and Katja Seim, The Wharton School, University of Pennsylvania).
- “Quantity-Based Price Discrimination using Frequency Reward Programs,” (with Wesley Hartmann, Stanford Graduate School of Business, Stanford University and Xing Li, Stanford University).
- “Bargaining for Access Rates in International Long Distance.”
Other Publications
- “A Physically-Based Navigation Strategy for Sonar-Guided Vehicles” (with Roman Kuc). The International Journal of Robotics Research, 10, 1991.
- Worked on filing for Federal Communications Commission, Notice of Proposed Rulemaking, “In the Matter of Preserving the Open Internet,” GN Docket No. 09-1914.
Policy Consulting
- Worked on filing for Federal Communications Commission, Notice of Proposed Rulemaking, “In the Matter of Preserving the Open Internet,” GN Docket No. 09-1914.
出版案例
- “The Battle for China’s Carbonated Beverage Industry” (supervised Christopher Hildner). Cheung Kong GSB Case #2012-02-1-232-2 (A) and #2012-02-1-233-2 (B), 2012. Available through CKGSB Case Center.
- “99Bill” (supervised Arar Han). Cheung Kong GSB Case #2011-09-1-214-1e (A) and #2011-09-1-215-1e (B), 2011. Available through CKGSB Case Center.
- “Blizzard Feels the Heat in China: Choosing a Local Partner for World of Warcraft” (supervised Richard Bethune). Cheung Kong GSB Case #2011-09-1-190-2e (A) and #2011-09-1-195-2e (B), 2011. Available through CKGSB Case Center.
- “Baidu: Searching for Truth?” (supervised Arthur Chengchun Qi). Cheung Kong GSB Case#2010-09-1-177-2e (A), #2010-09-1-179-2e (B), and #2010-09-1-189-2e (C), 2010. Available through CKGSB Case Center.
- “Gushan and the Biodiesel Market” (supervised Yunfei Feng). Cheung Kong GSB Case#2010-09-1-173-1e (A) and #2010-09-1-174-1e (B), 2010. Available through CKGSB Case Center.
- “Third-Party Payment Systems in China” (with Arar Han). Cheung Kong GSB Case #2010-09-1-163-1e, 2010. Available through CKGSB Case Center.
- “The Instant Messaging Battle: New Enemies and Widening Conflict.” Cheung Kong GSBCase #2010-09-1-162-1e, 2010. Available through CKGSB Case Center.
- “Blizzard v. bnetd.org: Managing Intellectual Property” (supervised Pamela Yatsko). Stanford GSB Cases #SM-154 (A) and (B), 2007. Available through Harvard Business School Publishing.
- “ezboard: Making Customers Pay” (supervised Pamela Yatsko). Stanford GSB Case #SM-142, 2005. Available through Harvard Business School Publishing.
- “The Long Battle for an Instant Messaging Standard” (supervised Steven Fan). Stanford GSB Case #SM-138, 2005. Available through Harvard Business School Publishing.
- “Netflix: Opening or Closing Credits in Online Movie Distribution?” (supervised Jessica Phillips Patrick). Stanford GSB Case #SM-131, 2004. Available through Stanford GSB.
- “Tata Consultancy Services: Globalization of Software Services” (with Sanjeev Dheer and John Roberts). Stanford GSB case #S-SM-18, 1993. Available through Harvard Business School Publishing.
- “EDS: Information Technology Outsourcing” (with Sanjeev Dheer and Garth Saloner). Stanford GSB case #S-SM-3, 1992. Reprinted in Strategic Management of Technology and Innovation, Robert A. Burgelman, Modesto A. Maidique and Steven C. Wheelwright, Irwin, 2nd edition, 1996.
