工商管理碩士英語視聽說教程

《工商管理碩士英語視聽說教程》是2013年哈爾濱工業大學出版社出版的圖書，由常青、楊春艷、劉曉丹編寫。

基本介紹

• 書名：工商管理碩士英語視聽說教程
• 作者：常青、楊春艷、劉曉丹 
• ISBN：9787560338729
• 頁數：180
• 定價：28.00元
• 出版社：哈爾濱工業大學出版社
• 出版時間：2013-1

內容簡介

《研究生英語教程系列叢書·哈爾濱工業大學"十二五"規劃教材:工商管理碩士英語視聽說教程》是哈爾濱工業大學“十二五”規劃教材，以《MBA英語教學大綱》為依據編寫。主要包括10個單元，涉及食品安全、科技媒體、社會醫療等現在比較流行的話題，同時包含崗位培訓、出差行程、廣告行銷、職場生涯、洽談會議和公司周年慶典等工作和商業話題。《研究生英語教程系列叢書·哈爾濱工業大學"十二五"規劃教材:工商管理碩士英語視聽說教程》適用於工商管理碩士以及具有同等英語水平的學生使用。

圖書目錄

Unit 1 Training and Seminar

Part Ⅰ Watching and Listening

Activity 1 : Studying Abroad

Activity 2: Conference and Training Inquires

Activity 3 : Decision Making

Part Ⅱ Communication and Discussion

Task 1 : Overseas Study

Task 2: Preparation for a Seminar

Task 3: Training Methods

Part Ⅲ Situational Conversations

Situation 1 : Workshop

Situation 2: Giving a Presentation

Part Ⅳ Presentation Skills

Self—Introduction

Part Ⅴ Culture Notes

Western Festivals

Unit 2 Business and Traveling

Part Ⅰ Watching and Listening

Activity 1 : Travel Arrangements

Activity 2: China's High Speed Rail

Activity 3 : Having a Reservation

Part Ⅱ Communication and Discussion

Task 1 : Preparing for a Business Trip

Task 2: Unforgettable Business Trips

Task 3 : Cutting down Stress of Business Trips

Part Ⅲ Situational Conversations

Situation 1: Farewell Dinner

Situation 2: Business Trip Abroad

Part Ⅳ Presentation Skills

Nonverbal

Part Ⅴ Culture Notes

A Safe Trip Abroad

Unit 3 Advertising and Marketing

Part Ⅰ Watching and Listening

Activity 1 : Ad of Canon

Activity 2 : Value of Advertising

Activity 3: Marketing Strategy

Part Ⅱ Communication and Discussion

Task 1 : The Influence of Advertisement

Task 2 : Advantages and Disadvantages of Ads

Task 3 : Marketing Campaign

Part Ⅲ Situational Conversations

Situation 1 : False Advertising

Situation 2 : Achievement Reviews

Part Ⅳ Presentation Skills

Structure of Oral Presentation

Part Ⅴ Culture Notes

Western Traditions and Taboos

Unit 4 Males and Females

Part Ⅰ Watching and Listening

Activity 1 : Changing Roles of Males and Females

Activity 2: A Call to Men

Activity 3 : Women's Ability to See More Colors

Part Ⅱ Communication and Discussion

Task 1 : Men's Fantasy

Task 2 : Attractiveness of Women to Men

Task 3: Gender Differences

Part Ⅲ Situational Conversations

Situation 1 : Talking about Husbands

Situation 2: Creating Ideas

Part Ⅳ Presentation Skills

Questions & Response to Questions

Part Ⅴ Culture Notes

The Western Astrology and Chinese Zodiac

Unit 5 Social Media and Technology

Part Ⅰ Watching and Listening

Activity 1 : The Future of Customer Experience

Activity 2: Reading in the Internet Age

Activity 3 : iPad

Part Ⅱ Communication and Discussion

Task 1 : Media Formats

Task 2: Paper Books and E-books

Task 3: Media Literacy

Part Ⅲ Situational Conversations

Situation 1 : E—products

Situation 2 : Infomania

Part Ⅳ Presentation Skills

Numbers

Part Ⅴ Culture Notes

American and British Newspapers

Unit 6 People and Career

Part Ⅰ Watching and Listening

Activity 1 : Leading to Success

Activity 2: How to Perform Effectively in a Job Interview

Activity 3: Money Types

Part Ⅱ Communication and Discussion

Task 1 : Discussion on Success

Task 2 : Recruitment of Staff

Task 3 : Employee Benefit

Part Ⅲ Situational Conversations

Situation 1: Job Hopping

Situation 2 : Promotion

Part Ⅳ Presentation Skills

Describing People

Part Ⅴ Culture Notes

Chinese Festivals

Unit 7 Food and Safety

Part Ⅰ Watching and Listening

Activity 1: Taboo Food

Activity 2: Nutrition or Poison

Activity 3 : Seed of Suicide

Part Ⅱ Communication and Discussion

Task 1: Extreme Food

Task 2: You Are What You Eat

Task 3: Vegetarian Food

Part Ⅲ Situational Conversations

Situation 1 : Cooking

Situation 2: Making Coffee

Part Ⅳ Presentation Skills

Chart

Part Ⅴ Culture Notes

Traditional Chinese Culture （1）

Unit 8 Conferences and Negotiations

Part Ⅰ Watching and Listening

Activity 1 : Hosting a Meeting

Activity 2: Business Negotiation

Activity 3 : Business Conference

Part Ⅱ Communication and Discussion

Task 1 : Hosting a conference

Task 2: Interview and Evaluation

Task 3: Business Conference

Part Ⅲ Situational Conversations

Situation 1 : Giving Suggestions

Situation 2 : Bonus

Part Ⅳ Presentation Skills

Interpreting （1）

Part Ⅴ Culture Notes

Negotiation

Unit 9 Health and Therapy

Part Ⅰ Watching and Listening

Activity 1 : American Health Care System

Activity 2: Traditional Chinese Medicine

Activity 3 : Ho'oponopono

Part Ⅱ Communication and Discussion

Task 1 : Health Care Systems in Different Countries

Task 2: TCM and Other Therapies

Task 3: How to Stay Healthy

Part Ⅲ Situational Conversations

Situation 1 : Talking about TCM

Situation 2 : Check-up

Part Ⅳ Presentation Skills

Giving Instructions

Part Ⅴ Culture Notes

Traditional Chinese Culture （2） : Buddhism

Unit 10 Anniversary and Celebrations

Part Ⅰ Watching and Listening

Activity 1: Graduation ceremony

Activity 2 : Theme Party

Activity 3 : The Queen's Speech

Part Ⅱ Communication and Discussion

Task 1 : Celebrations

Task 2: Party Planning

Task 3 : Gift Giving

Part Ⅲ Situational Conversations

Situation 1 : Graduation Season

Situation 2 : Congratulations

Part Ⅳ Presentation Skills

Interpreting （2）

Part Ⅴ Culture Notes

Dinner Table Etiquette

Scripts