《對外貿易實務英語讀本（第三版）》是2015年對外經濟貿易大學出版社出版書籍，作者是諸葛霖 楊伶俐。
基本介紹
- 書名：對外貿易實務英語讀本（第三版）
- 作者：諸葛霖 楊伶俐
- ISBN：9787566310873
- 定價：38.00
- 出版社：對外經濟貿易大學出版社
- 出版時間：2014.8
- 開本：185mm×230mm/
- 版次/印次：3/1
- 字數/頁數：416千字/
- 適用層次：本科
- 叢書名：外貿英語經典系列教材
內容簡介,目錄,
內容簡介
《對外貿易實務英語讀本》的編寫目的是使讀者在國際貿易英語的語境中比較系統地學習國際貿易實務知識和操作流程，掌握此領域相關專業術語和英語語言特徵，促進讀者在商務專門用途英語運用能力方面的提高，學會怎樣用英語從事進出口業務。其實用性不言而喻。此書適用於從事對外經濟活動的外貿工作者，並可供對外經濟貿易、財經、財貿、金融、企業管理等大專院校學員學習與參考之用。
目錄
Section 1 Introduction to International Trade1
Section 2 Importance of Foreign Trade to a Nation6
Section 3 Exporting and Importing—What Are They All About?11
Section 4 Finding Markets for Products17
Section 5 The Export Product25
Section 6 Setting Export Prices30
Section 7 Marketing Channels and Customers36
Section 8 Export Marketing Communications45
Section 9 Export Procedures—A Broad Outline53
Section 10 Export Documentation57
Section 11 Packing for Shipment61
Section 12 Ocean Freight66
Section 13 Types of Bill of Lading75
Section 14 Air Freight83
Section 15 Unitization91
Section 16 Multi-modal Transport96
Section 17 Terms of Delivery103
Section 18 The Three Popular Trade Terms112
Section 19 Quoting a Price124
Section 20 Business Contract132
Section 21 Export Costing139
Section 22 Getting Paid146
Section 23 Documentary Credit153
Section 24 Types of Credits158
Section 25 Documentary Collection165
Section 26 Processing a Collection173
Section 27 Export Finance178
Section 28 Financing Techniques188
Section 29 Cargo Insurance204
Section 30 Commodity Inspection213
Section 31 Export Licensing System219
Section 32 Executing a Sales Contract226
Section 33 Different Forms of Flexible Trade235
Section 34 Acquisition of Technology246
Section 35 Import Procedures263
Section 36 Trade Marks268
Section 37 Patent274
Section 38 Arbitration278
Section 39 Office Organization282
Section 40 Functions of Specialists294
Section 41 Trade Facilitation Organizations307
Section 42 Economic Returns—Core of the Techniques320
Section 2 Importance of Foreign Trade to a Nation6
Section 3 Exporting and Importing—What Are They All About?11
Section 4 Finding Markets for Products17
Section 5 The Export Product25
Section 6 Setting Export Prices30
Section 7 Marketing Channels and Customers36
Section 8 Export Marketing Communications45
Section 9 Export Procedures—A Broad Outline53
Section 10 Export Documentation57
Section 11 Packing for Shipment61
Section 12 Ocean Freight66
Section 13 Types of Bill of Lading75
Section 14 Air Freight83
Section 15 Unitization91
Section 16 Multi-modal Transport96
Section 17 Terms of Delivery103
Section 18 The Three Popular Trade Terms112
Section 19 Quoting a Price124
Section 20 Business Contract132
Section 21 Export Costing139
Section 22 Getting Paid146
Section 23 Documentary Credit153
Section 24 Types of Credits158
Section 25 Documentary Collection165
Section 26 Processing a Collection173
Section 27 Export Finance178
Section 28 Financing Techniques188
Section 29 Cargo Insurance204
Section 30 Commodity Inspection213
Section 31 Export Licensing System219
Section 32 Executing a Sales Contract226
Section 33 Different Forms of Flexible Trade235
Section 34 Acquisition of Technology246
Section 35 Import Procedures263
Section 36 Trade Marks268
Section 37 Patent274
Section 38 Arbitration278
Section 39 Office Organization282
Section 40 Functions of Specialists294
Section 41 Trade Facilitation Organizations307
Section 42 Economic Returns—Core of the Techniques320
