實用職場英語讀寫教程3

實用職場英語讀寫教程3

《實用職場英語讀寫教程3》是2015年7月1日高等教育出版社出版的圖書,作者是《實用職場英語》編寫組。

基本介紹

  • 中文名:實用職場英語讀寫教程3
  • 作者:《實用職場英語》編寫組
  • 出版社:高等教育出版社
  • ISBN:9787040428551
內容簡介,圖書目錄,

內容簡介

《實用職場英語》系列教材切實貫徹“以服務為宗旨,以市場為導向”的高職高專人才培養的總體方向,傳承與創新了社會廣泛認可的“實用英語”這一高職高專英語教學改革成果的品牌,在對於當前職業教育教學改革和發展趨勢整體而科學把握的基礎上,進一步體現了“加強聽說,加強表達,加強實用”的原則,特別加強了聽說部分的訓練,更加注重實用交際能力的培養。

圖書目錄

UNIT 1 Promoting Activities
Section 1 Trying Your Hand
Section 2 Maintaining a Sharp Eye
Passage Ⅰ Creative Strategies: Prompt Consumers to Buy, Buy, Buy
Passage Ⅱ Promotion Methods
Section 3 Appreciating Culture Tips
UNIT 2 Company Profiles
Section 1 Trying Your Hand
Section 2 Maintaining a Sharp Eye
Passage Ⅰ Developing Your Company Image
Passage Ⅱ Everyone Has a Chance to Win
Section 3 Appreciating Culture Tips
UNIT 3 Purchase and Payment
Section 1 Trying Your Hand
Section 2 Maintaining a Sharp Eye
Passage Ⅰ How Safe Is Your Mobile Wallet?
Passage Ⅱ E-business Means Opportunities
Section 3 Appreciating Culture Tips
UNIT 4 Training Across Cultures
Section 1 Trying Your Hand
Section 2 Maintaining a Sharp Eye
Passage Ⅰ Cultural Diversity in the Workplace
Passage Ⅱ Change, or Get Left Behind
Section 3 Appreciating Culture Tips
UNIT 5 Brands and Advertisements
Section 1 Trying Your Hand
Section 2 Maintaining a Sharp Eye
Passage Ⅰ Elsie the Cow
Passage Ⅱ Experiential Branding
Section 3 Appreciating Culture Tips
UNIT 6 Sharingthe Loss
Section 1 Trying Your Hand
Section 2 Maintaining a Sharp Eye
Passage Ⅰ Sharing Economic Losses Through Insurance
Passage Ⅱ Be Careful with Your Policy
Section 3 Appreciating Culture Tips
UNIT 7 BusyAgenda and Schedule
Section 1 Trying Your Hand
Section 2 Maintaining a Sharp Eye
Passage Ⅰ A Survey Report on Owner-managers in the UK
Passage Ⅱ Tales from the American Taipan
Section 3 Appreciating Culture Tips
UNIT 8 Thinking Global, Acting Local
Section 1 Trying Your Hand
Section 2 Maintaining a Sharp Eye
Passage Ⅰ Real WTO Challenges for China
Passage Ⅱ A New Energy Age——Fueling the Future
Section 3 Appreciating Culture Tips
Vocabulary
Phrases and Expressions

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