大學商貿英語談判教程

內容簡介

《大學商貿英語談判教程(第2版)》系大學本科商貿英語談阿去判教學用書（配有參考譯文和答案）汗趨虹懂，集商貿談判的基本概念、理論知識及實踐技巧為一體，涉及商貿活動的各大環節。《大學商貿英語談判教程(第2版)》具有捆少嬸以下三個方婆多微面的特點：商貿理論與英語學習有機結合；成功談判與提高英語會話能力相輔相成；將商貿理論和談判技巧植入實例之中。另外，在《大學商貿英語談判教程(第2版)》再版之際，和訂敬根據學習者反饋的信息，作了腳腿邀必要的修訂，給出了課文、對話、案例等的參考譯文，也對課文後提出的相關問題作了引導性的回答。

圖書目錄

PART ONE TEXTS

Unit One

Lesson One Introduction

SectionⅠ Readings

Article1 Introduction to Negotiation

Article2 Impressive Behavior

SectionⅡDialogs

Dialog1 Introducing

Dialog2 Receiving A Call

SectionⅢ Exercises

Mini Case1 Introducing the Firm to the Potential Customer

Mini Case2 Finding A Suitable Chinese Tourism Agency

Lesson Two Reception

SectionⅠ Readings

Article1 Negotiation ProcessⅠ

Article2 At the Airport

SectionⅡDialogs

Dialog1 Meeting the Potential Customer

Dialog2 Arriving at the Hotel

SectionⅢ Exercises

Mini Case1 Meeting at the Airport

Mini Case2 On theWay to the Hotel

Lesson Three Visiting A Factory

SectionⅠ幾諒婚刪 Readings

Article1 Negotiation ProcessⅡ

Article2 The Physical Preparation

SectionⅡDialogs

Dialog1 Showing Around the Factory

Dialog2 Visiting theWorkshop

SectionⅢ Exercises

Mini Case1 Showing Around the Plant

Mini Case2 Showing Around the Offices

Lesson Four ExhibitionⅠ

SectionⅠ Readings

Article1 Negotiation ProcessⅢ

Article2 What Exhibitors Are Thinking

SectionⅡDialogs

Dialog1 Talking with the Organizer

Dialog2 Making A Telephone Call

SectionⅢ Exercises

Mini Case1 Receiving A Letter of Invitation

Mini Case2 Trying to Know More About the Show

Lesson Five ExhibitionⅡ

SectionⅠ Readings

Article1 Negotiation ProcessⅣ

Article2 Exhibition Booths

SectionⅡDialogs

Dialog1 Planning to Participate in An ExhibitionⅠ

Dialog2 Planning to Participate in An ExhibitionⅡ

SectionⅢ Exercises

Mini Case1 Participating in An Indian Trade Fair

Mini Case2 Discussing AboutA Decorating Project

Lesson Six MarketingⅠ

SectionⅠ Readings

Article1 Integrative Negotiation and Distributive Negotiation

Article2 Seven Decision-Making Biases

SectionⅡDialogs

Dialog1 Introducing A New ProductⅠ

Dialog2 Introducing A New ProductⅡ

SectionⅢ Exercises

Mini Case1 Wanting to SellNew Products

Mini Case2 Talking Abou tOpening An Outlet

Lesson Seven MarketingⅡ

SectionⅠ Readings

Article1 How to NegotiateⅠ

Article2 Negotiation Dilemma

SectionⅡDialogs

Dialog1 Discussing AboutA TV CommercialⅠ

Dialog2 Discussing AboutA TV CommercialⅡ

SectionⅢ Exercises

Mini Case1 Talking About theWays to Design and Make A New TV Commercial

Mini Case2 Discussing About theWays to Launch An AdvertisementCampaign

Lesson Eight Logistics

SectionⅠ Readings

Article1 How to NegotiateⅡ

Article2 Why Outsourcing Isn't Always the Best Answer

SectionⅡDialogs

Dialog1 Discussing About the OutsourcingⅠ

Dialog2 Discussing About the OutsourcingⅡ

SectionⅢ Exercises

Mini Case1 Talkingwith A Potential Customer

Mini Case2 Introducing the Firms

……

PART TWO REFERENTIAL TRANSLATIONS AND ANSWERS

附錄 Background know ledge

參考文獻

大學商貿英語談判教程

基本介紹

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