《外貿英語經典系列教材:外貿英文書信(第4版)》增添了新的書信形式內容，一共增加了六課，分別是：第4課中的商業廣告，第56課商務會議紀要，第57課製作表格，第58課圖形分析，第59課商業問卷，第60課商務短報告。這些內容都是商務交流活動中至關重要的環節，並且這些環節起著越來越重要的作用。此外，對以上不同形式的商務書信的介紹對商務報告的撰寫有很大的幫助，也構成商業報告的一部分內容。
基本介紹
- 書名：外貿英語經典系列教材：外貿英文書信
- 作者：諸葛霖 王燕希
- ISBN：9787566305930
- 頁數：329
- 出版社：對外經濟貿易大學出版社
- 出版時間：2012.10
- 裝幀：平裝
基本介紹,內容簡介,作者簡介,圖書目錄,
基本介紹
內容簡介
《外貿英語經典系列教材:外貿英文書信(第4版)》由對外經濟貿易大學出版社出版，章節均配有內容講解和課後練習，便於學習者更新和鞏固所學知識。
作者簡介
王燕希 對外經濟貿易大學商務英語系副教授，曾赴美研修，多年來一直從事商務英語的教學工作。研究範圍有商務聯繫學、商務修辭、廣告行銷等，發表過不少有關論文。主要作品有《實用商務英語寫作大全一本通》、《廣告英語》、《融入美國——最新美國口語》、《商務溝通》、《商貿英語》等。諸葛霖，對外經濟貿易大學商務英語系資深教授，外貿英語函電寫作創始人。精通進出口外貿實務和進出口運輸業務，曾在日本和美國等國的研究生院講學交流.主編了一系列有廣泛影響的外貿英語經典書籍，深受廣大讀者好評。
圖書目錄
Lesson 1 Layout of a Business Letter（1）
Lesson 2 Layout of a Business Letter（2）
Review and Highlight 1
Lesson 3 Establishing Business Relations
Lesson 4 Sales Promotion & Business Commercials
Lesson 5 Letter of Invitation
Lesson 6 Advice of Itinerary
Review and Highlight 2
Lesson7 Credit Enquiry
Lesson 8 Specific Enquiry
Lesson 9 Offer
Lesson 10 Inquiry & Non—firm Offer
Lesson 11 Confirming a Non—firm Offer
Lesson 12 Counter—offer
Lesson 13 Reply to a Counter—offer
Lesson 14 Firm Offer
Lesson15 First Order
Lesson 16 Refusing the Request to Reinstate an Order
Lesson 17 Goods on Approval
Lesson 18 Goods on Consignment
Review and Highlight 3
Lesson 19 Proforma Invoice
Lesson 20 Transferring Business Relations
Lesson 21 Requesting Special Allowance
Lesson 22 Refusing Price Reduction
Lesson 23 Accounts Balance
Lesson 24 Accounts Settlement
Lesson 25 Terms of Payment
Lesson 26 Documents against Payment
Lesson 27 Documents against Acceptance
Lesson 28 Urging Establishment of a Letter of Credit
Lesson 29 Requesting L/C Amendment
Lesson30 L/C Amendment
Lesson 31 Extension of an L/C
Lesson 32 Shipping Instructions
Review and Highlight 4
Lesson 33 Shipment
Lesson 34 Urging Immediate Shipment
Lesson 35 Shipping Advice
Lesson 36 Packing and Shipping Marks
Lesson 37 Delay in Transportation Strike
Lesson 38 Insurance（1）
Lesson 39 Insurance（2）
Lesson 40 Insurance Claim
Review and Highlight 5
Lesson 41 Sending Replacement
Lesson 42 Agent’s Complaint of Poor Quality Goods
Lesson 43 Exporter’s Reply to the Complaint
Lesson 44 A Claim for Shortweight
Lesson 45 Settlement of a Claim
Lesson 46 New Agent
Lesson47 Exclusive Agency
Lesson 48 Establishing a Permanent Office
Lesson49 Processing Trade
Lesson 50 Compensation Trade
Lesson 51 Joint Venture
Lesson 52 Leasing Trade
Lesson53 Sales Agreement
Review and Highlight 6
Lesson 54 Business Memo
Lesson 55 Email and Fax
Lesson 56 Business Minutes
Lesson 57 Business Forms and Graphics
Lesson 58 Main Types of Graphics and Charts
Lesson 59 Questionnaire
Lesson 60 Short Business Reports
附錄一 銷售確認書
附錄二 信用證
Lesson 2 Layout of a Business Letter（2）
Review and Highlight 1
Lesson 3 Establishing Business Relations
Lesson 4 Sales Promotion & Business Commercials
Lesson 5 Letter of Invitation
Lesson 6 Advice of Itinerary
Review and Highlight 2
Lesson7 Credit Enquiry
Lesson 8 Specific Enquiry
Lesson 9 Offer
Lesson 10 Inquiry & Non—firm Offer
Lesson 11 Confirming a Non—firm Offer
Lesson 12 Counter—offer
Lesson 13 Reply to a Counter—offer
Lesson 14 Firm Offer
Lesson15 First Order
Lesson 16 Refusing the Request to Reinstate an Order
Lesson 17 Goods on Approval
Lesson 18 Goods on Consignment
Review and Highlight 3
Lesson 19 Proforma Invoice
Lesson 20 Transferring Business Relations
Lesson 21 Requesting Special Allowance
Lesson 22 Refusing Price Reduction
Lesson 23 Accounts Balance
Lesson 24 Accounts Settlement
Lesson 25 Terms of Payment
Lesson 26 Documents against Payment
Lesson 27 Documents against Acceptance
Lesson 28 Urging Establishment of a Letter of Credit
Lesson 29 Requesting L/C Amendment
Lesson30 L/C Amendment
Lesson 31 Extension of an L/C
Lesson 32 Shipping Instructions
Review and Highlight 4
Lesson 33 Shipment
Lesson 34 Urging Immediate Shipment
Lesson 35 Shipping Advice
Lesson 36 Packing and Shipping Marks
Lesson 37 Delay in Transportation Strike
Lesson 38 Insurance（1）
Lesson 39 Insurance（2）
Lesson 40 Insurance Claim
Review and Highlight 5
Lesson 41 Sending Replacement
Lesson 42 Agent’s Complaint of Poor Quality Goods
Lesson 43 Exporter’s Reply to the Complaint
Lesson 44 A Claim for Shortweight
Lesson 45 Settlement of a Claim
Lesson 46 New Agent
Lesson47 Exclusive Agency
Lesson 48 Establishing a Permanent Office
Lesson49 Processing Trade
Lesson 50 Compensation Trade
Lesson 51 Joint Venture
Lesson 52 Leasing Trade
Lesson53 Sales Agreement
Review and Highlight 6
Lesson 54 Business Memo
Lesson 55 Email and Fax
Lesson 56 Business Minutes
Lesson 57 Business Forms and Graphics
Lesson 58 Main Types of Graphics and Charts
Lesson 59 Questionnaire
Lesson 60 Short Business Reports
附錄一 銷售確認書
附錄二 信用證
