《外貿商函》編著者許寶良。 《外貿商函》是浙江省國際商務專業課程改革教材，由浙江省教育廳職成教教研室依據浙江省職業學校國際商務專業教學指導方案組織編寫。 全書共分八個學習項目，分別是：建立貿易關係（EstablishTradeRe－lations）、詢盤（Enquiry）、報盤與還盤（OfferandCounter－Offer）、成交（ClosetheDeal）、保險（Insurance）、裝運（Shipment）、付款（Pay－ment）、索賠與理賠（ClaimsandSettlement）。 《國際商務專業課程改革成果教材：外貿商函》可作為職業院校國際商務專業、商務英語專業和經貿類相關專業教材，也可作為在職人員自學用書及崗位培訓教材。
基本介紹
- 書名：外貿商函
- 出版社：高等教育出版社
- 頁數：93頁
- 開本：16
- 品牌：高等教育出版社
- 作者：許寶良 邱盛
- 出版日期：2012年12月1日
- 語種：英語
- ISBN：9787040364705
內容簡介,圖書目錄,
內容簡介
《外貿商函》編著者許寶良。
本書以項目為教學載體，每個項目包括三個部分：一、項目背景：介紹項目要點和背景信息；二、任務：每個項目包含二至四個任務，包括場景、加油站等內容；三、實戰演練：在完成任務的基礎上，進一步獨立、靈活運用所學知識。各項目和任務之間，環環相扣、層層遞進、首尾呼應，使學生得到充分的體驗和操練。
本書以項目為教學載體，每個項目包括三個部分：一、項目背景：介紹項目要點和背景信息；二、任務：每個項目包含二至四個任務，包括場景、加油站等內容；三、實戰演練：在完成任務的基礎上，進一步獨立、靈活運用所學知識。各項目和任務之間，環環相扣、層層遞進、首尾呼應，使學生得到充分的體驗和操練。
圖書目錄
Project 1 Establish Trade Relations
Task 1 Look for Clients
Scene 1： Receiving an E-mail
Scene 2： At the Fair
Task 2 Establish Business Relations
Scene 1： Replying an E-mail
Scene 2： Sending an E-mail
Project 2 Enquiry
Task 1 Make Enquiries
Scene 1： At the Fair
Scene 2： Enquiring by E-mail
Task 2 Collect Enquiry Information
Scene： Receiving Enquiries
Project 3 0ffer and Counter-Offer
Task 1 Process the Information
Scene： Receiving an Offer
Task 2 Make a Voluntary Offer
Scene 1： Sending ProformaInvoice
Scene 2： Sending an Offer
Task 3 Ask for Lower Prices
Scene 1： Asking for Further Discount
Scene 2： Giving a Discount
Task 4 Increase Selling Prices
Scene： Informing Increase in Price
Project 4 Close the Deal
Task 1 Sign a Contract
Scene 1： Signing a Contract with a Customer
Scene 2： Checking up the Order
Task 2 Book a Repeat Order
Scene 1： Completing the Proforma Invoice
Scene 2： Failing to Supply
Project 5 Insurance
Task 1 Cover Insurance
Scene 1： Receiving a Letter
Scene 2： Filling in an Application Form
Scene 3： Checking the Insurance Policy
Task 2 Inform the Customer
Scene： Wnting a Letter
Project 6 Shipment
Task 1 Discuss the Ways of Shipment
Scene： Receiving a Phone Call
Task 2 Amend the Shipping Terms
Scene： Replying a Letter
Task 3 Make out the Shipping Advice
Scene 1： Receiving an L/C
Scene 2： Sending a Letter
Project 7 Payment
Task 1 Negotiate Payment Terms
Scene 1： Accepting Payment by T/T
Scene 2： Insisting on Payment by L/C
Task 2 Pay by L/C
Scene 1： Urging Establishment ofL/C
Scene 2： Requesting Amendment to L/C
Project 8 Claims and Settlement
Task 1 Lodge a Claim
Scene 1：Receiving a Complaint Letter
Scene 2：Sending a Complaint Letter
Task 2 Settle Claims
Scene 1：InvestigatingtheProblem
Scene2：ReplyingtheLetter
Scene 3：Receiving aLetter
References
Task 1 Look for Clients
Scene 1： Receiving an E-mail
Scene 2： At the Fair
Task 2 Establish Business Relations
Scene 1： Replying an E-mail
Scene 2： Sending an E-mail
Project 2 Enquiry
Task 1 Make Enquiries
Scene 1： At the Fair
Scene 2： Enquiring by E-mail
Task 2 Collect Enquiry Information
Scene： Receiving Enquiries
Project 3 0ffer and Counter-Offer
Task 1 Process the Information
Scene： Receiving an Offer
Task 2 Make a Voluntary Offer
Scene 1： Sending ProformaInvoice
Scene 2： Sending an Offer
Task 3 Ask for Lower Prices
Scene 1： Asking for Further Discount
Scene 2： Giving a Discount
Task 4 Increase Selling Prices
Scene： Informing Increase in Price
Project 4 Close the Deal
Task 1 Sign a Contract
Scene 1： Signing a Contract with a Customer
Scene 2： Checking up the Order
Task 2 Book a Repeat Order
Scene 1： Completing the Proforma Invoice
Scene 2： Failing to Supply
Project 5 Insurance
Task 1 Cover Insurance
Scene 1： Receiving a Letter
Scene 2： Filling in an Application Form
Scene 3： Checking the Insurance Policy
Task 2 Inform the Customer
Scene： Wnting a Letter
Project 6 Shipment
Task 1 Discuss the Ways of Shipment
Scene： Receiving a Phone Call
Task 2 Amend the Shipping Terms
Scene： Replying a Letter
Task 3 Make out the Shipping Advice
Scene 1： Receiving an L/C
Scene 2： Sending a Letter
Project 7 Payment
Task 1 Negotiate Payment Terms
Scene 1： Accepting Payment by T/T
Scene 2： Insisting on Payment by L/C
Task 2 Pay by L/C
Scene 1： Urging Establishment ofL/C
Scene 2： Requesting Amendment to L/C
Project 8 Claims and Settlement
Task 1 Lodge a Claim
Scene 1：Receiving a Complaint Letter
Scene 2：Sending a Complaint Letter
Task 2 Settle Claims
Scene 1：InvestigatingtheProblem
Scene2：ReplyingtheLetter
Scene 3：Receiving aLetter
References
