《國際貿易操作實務》是2019年北京郵電大學出版社出版的圖書。
基本介紹
- 中文名：國際貿易操作實務
- 作者：王雨連
- 出版時間：2019年4月
- 出版社：北京郵電大學出版社
- ISBN：9787563541966
- 類別：經濟管理類教材
- 開本：16 開
- 裝幀：平裝-膠訂
內容簡介,圖書目錄,
內容簡介
與傳統的國際貿易書籍不同《國際貿易操作實務/普通高等教育“十二五”規劃教材》以外貿企業訂單執行流程為線索，將整個外貿流程分為行銷、生產、運輸和結匯四個環節，旨在幫助國際貿易和商務英語專業的學生熟悉外貿工作流程，提高他們在將來工作中的業務能力與交際能力。
《國際貿易操作實務/普通高等教育“十二五”規劃教材》共設10個單元，每個單元包括3篇文章，其中篇文章為精讀材料，第2、3篇文章為泛讀材料，教師在教學過程中可根據課時靈活掌握。
《國際貿易操作實務/普通高等教育“十二五”規劃教材》的練習以提高學生的專業知識能力和英語語言能力為出發點，分為簡答題、選擇題、翻譯題、句子釋義題、函電寫作題、案例分析題等。《國際貿易操作實務/普通高等教育“十二五”規劃教材》還在每個單元後增加了常用國際貿易單證講解及情景對話練習。
圖書目錄
UNIT 1 TRADE FAIRS
Reading 1 Trade Fairs as Part of the Marketing Mix
Reading 2 Aims of ParticipatioiTrade Fairs
Reading 3 Manning the Stand
ENGLISH FOR WORKPLACE MUNICATION
INTERNATIONAL TRADE DOCUMENTS
UNIT 2 MUNICATION
Reading 1 Preparing Sales Literature
Reading 2 Programming Promotion
Reading 3 Programming Advertising
ENGLISH FOR WORKPLACE MUNICATION
INTERNATIONAL TRADE DOCUMENTS
UNIT 3 GETTING ORDERS
Reading 1 Preparing Specifications and Negotiating
Reading 2 Prompting and Responding to Sales Enquiries
Reading 3 Pricing and Quoting
ENGLISH FOR WORKPLACE MUNICATION
INTERNATIONAL TRADE DOCUMENTS
UNIT 4 PRODUCTION CAPABILITIES
Reading 1 Locating and Evaluating Plant Site
Reading 2 Scheduling Work， Routing and Dispatching Work
Reading 3 Estimating ProductioCost
ENGLISH FOR WORKPLACE MUNICATION
INTERNATIONAL TRADE DOCUMENTS
UNIT 5 PRODUCING QUANTITY
Reading 1 Designing and Installing Plant
Reading 2 Engineering ProductioProcess
Reading 3 Tooling
ENGLISH FOR WORKPLACE MUNICATION
INTERNATIONAL TRADE DOCUMENTS
UNIT 6 PRODUCING AT QUALITY
Reading 1 Developing Quality Standards
Reading 2 Developing Quality Control Procedures
Reading 3 Designing Product Services Departments
ENGLISH FOR WORKPLACE MUNICATION
INTERNATIONAL TRADE DOCUMENTS
UNIT 7 PRODUCING ON TIME
Reading 1 Determining Inventory Requirements
Reading 2 Handling Materials
Reading 3 Purchasing and Expediting
ENGLISH FOR WORKPLACE MUNICATION
INTERNATIONAL TRADE DOCUMENTS
UNIT 8 PRODUCING AT COST
Reading 1 Installing Cost ReductioProgrammes
Reading 2 Balancing Production
Reading 3 Developing Maintenance Systems and Improving Methods
ENGLISH FOR WORKPLACE MUNICATION
INTERNATIONAL TRADE DOCUMENTS
UNIT 9 PERFORMING FREIGHT OPERATIONS
Reading 1 Preparing the Export Order for Distribution
Reading 2 The Transport Process
Reading 3 Calculating Freight Costs
ENGLISH FOR WORKPLACE MUNICATION
INTERNATIONAL TRADE DOCUMENTS
UNIT 10 GETTING PAID
Reading 1 Documentary Credit
Reading 2 Bank Collections
Reading 3 Other Methods of Payment
ENGLISH FOR WORKPLACE MUNICATION
INTERNATIONAL TRADE DOCUMENTS
VOCABULARY
REFERENCES
