《國際商務環境（英文版）》是2009年對外經濟貿易大學出版社出版書籍，作者是竇衛霖。
基本介紹
- 書名：國際商務環境（英文版）
- 作者：竇衛霖
- 出版社：對外經濟貿易大學出版社
- 出版時間：2009年6月
- 定價：23.00
- 開本：185mm×230mm/膠紙
- 裝幀：平裝
- ISBN：9787811343663
- 版次/印次：1/1
- 字數/頁數：305千字/230
- 適用層次：本科
內容簡介,目錄,
內容簡介
2007年國家教育部批准設立了商務英語本科專業。為促進商務英語學科建設，適應教學改革和創新的需要，對外
經濟貿易大學出版社特組織編寫了“新基點”系列教材。本系列教材體現商務英語專業最新教學特點和要求，是
面向二十一世紀的一套全新的立體化商務英語教材，主要適用於全國各高等院校商務英語專業本科學生。
本系列教材旨在培養具有紮實的英語基本功，掌握國際商務基礎理論和知識，具備較高的人文素養，善於跨文化
交流與溝通，能適應經濟全球化，具備國際競爭力的複合型英語人才。共由語言技能、商務知識、人文素養三個
子系列組成。
目錄
Chapter OneBackground for International Business: An Overview 1
Text: Get Familiar with International Business2
Words and expressions9
Key terms10
Notes10
Summary of key points13
Exercises13
Case study: Ford Motor Company16
Point-counterpoint: Will Warnings about the Safety of Chinese Products Reduce
Chinas Dominance in Global Manufacturing and Trade?20
Minifile 21
Webalert 23
Further reading 24
Chapter TwoThe External Environment of Business 25
Text：The Business Organization and Its Environment 25
Words and expressions33
Key terms34
Notes35
Summary of key points36
Exercises36
Case study： Disneys Strategy in China 38
Point-counterpoint: Do Business Environment Reforms Have Great Impact
on Poverty Reduction in Africa?40
Minifile 42
Webalert 43
Further reading 43
Chapter ThreeThe Internal Environment of Business44
Text: Organization: the Internal Environment44
Words and expressions52
Key terms53
Notes53
Summary of key points56
Exercises57
Case study： Team-Based Structures at Saab Training Systems59
Point-counterpoint: The Manager: Omnipotent or Symbolic?60
Minifile 62
Webalert 64
Further reading 64
Chapter FourPolitical Environment Facing International Business65
Text: The Changing Political Environment 66
Words and expressions71
Key terms72
Notes72
Summary of key points74
Exercises74
Case study: Should Government Be Running the Railways? 76
Point-counterpoint: Can a Milwaukee Smoking Ban be Enforceable?79
Minifile 82
Webalert 84
Further reading 84
Chapter FiveEconomic Environment Facing International Business85
Text: The International Economic Environment85
Words and expressions92
Key terms93
Notes93
Summary of key points95
Exercises95
Case study: Chinese Firms Incentives for Foreign Acquisitions97
Point-counterpoint：Helping Developing Nations: Aid or Trade?98
Minifile 100
Webalert 103
Further reading 104
Chapter SixCultural Environment Facing International Business105
Text: The Challenge of Crossing Cultural Boundaries105
Words and expressions111
Key terms111
Notes111
Summary of key points113
Exercises114
Case study: How Do You Throw Your “Meishi”116
Point-counterpoint: Does International Business Lead to
Cultural Imperialism?118
Minifile 121
Webalert 123
Further reading 124
Chapter SevenSocial Environment Facing International Business125
Text: Society and Business126
Words and expressions132
Key terms133
Notes134
Summary of key points136
Exercises136
Case study: B&Q in China 139
Point-counterpoint: Are Clawback Clauses Really a Necessary Evil?141
Minifile 144
Webalert 145
Further reading 146
Chapter EightLegal Environment Facing International Business147
Text: Legal System in International Business148
Words and expressions155
Key terms155
Notes156
Summary of key points158
Exercises158
Case study: Sweatshop Economies161
Point-counterpoint: Should the America Impose Religion on Secular Law? 163
Minifile 165
Webalert 166
Further reading 166
Chapter NineEthical Environment Facing International Business167
Text: Business Ethics and Corporate Codes168
Words and expressions173
Key terms174
Notes174
Summary of key points176
Exercises176
Case study: Nestle Infant Formula 179
Point-counterpoint：Is It Ever Acceptable to Pay a Bribe in Business?182
Minifile184
Webalert 186
Further reading 186
Chapter TenTechnological Environment Facing International Business188
Text: Changes in Technological Environment188
Words and expressions196
Key terms197
Notes197
Summary of key points199
Exercises199
Case study: India: A New Tiger Economy?202
Point-counterpoint: Different Viewpoint on Information Technology Forum204
Minifile 205
Webalert 206
Further reading 207
Chapter ElevenGlobal Change and Challenges of the International Environment208
Text: Global Environment of International Business209
Words and expressions214
Key terms215
Notes215
Summary of key points218
Exercises218
Case study: Can Market Mechanisms Reduce Global Climate Change? 220
Point-counterpoint: Is Regional Planning the Solution, or the Problem?223
Minifile 228
Webalert 229
Further reading 230Chapter OneBackground for International Business: An Overview 1
Text: Get Familiar with International Business2
Case study: Ford Motor Company16
Point-counterpoint: Will Warnings about the Safety of Chinese Products Reduce
Chinas Dominance in Global Manufacturing and Trade?20
Chapter TwoThe External Environment of Business 25
Text：The Business Organization and Its Environment 25
Case study： Disneys Strategy in China 38
Point-counterpoint: Do Business Environment Reforms Have Great Impact
on Poverty Reduction in Africa?40
Chapter ThreeThe Internal Environment of Business44
Text: Organization: the Internal Environment44
Case study： Team-Based Structures at Saab Training Systems58
Point-counterpoint: The Manager: Omnipotent or Symbolic?60
Chapter FourPolitical Environment Facing International Business65
Text: The Changing Political Environment 66
Case study: Should Government Be Running the Railways? 76
Point-counterpoint: Can a Milwaukee Smoking Ban be Enforceable?79
Chapter FiveEconomic Environment Facing International Business85
Text: The International Economic Environment85
Case study: Chinese Firms Incentives for Foreign Acquisitions97
Point-counterpoint：Helping Developing Nations: Aid or Trade?98
Chapter SixCultural Environment Facing International Business105
Text: The Challenge of Crossing Cultural Boundaries105
Case study: How Do You Throw Your “Meishi”116
Point-counterpoint: Does International Business Lead to
Cultural Imperialism?118Chapter SevenSocial Environment Facing International Business125
Text: Society and Business126
Case study: B & Q in China 139
Point-counterpoint: Are Clawback Clauses Really a Necessary Evil?141
Chapter EightLegal Environment Facing International Business147
Text: Legal System in International Business148
Case study: Sweatshop Economies161
Point-counterpoint: Should the America Impose Religion on Secular Law? 163
Chapter NineEthical Environment Facing International Business167
Text: Business Ethics and Corporate Codes168
Case study: Nestle Infant Formula 179
Point-counterpoint：Is It Ever Acceptable to Pay a Bribe in Business?182
Chapter TenTechnological Environment Facing International Business188
Text: Changes in Technological Environment188
Case study: India: A New Tiger Economy?202
Point-counterpoint: Different Viewpoint on Information Technology Forum204
Chapter ElevenGlobal Change and Challenges of the International Environment208
Text: Global Environment of International Business209
Case study: Can Market Mechanisms Reduce Global Climate Change? 220
Point-counterpoint: Is Regional Planning the Solution, or the Problem?223
