《國際出版管理簡明英語教程》是2018年中國人民大學出版社出版書籍，作者是孟輝。
基本介紹
- 書名：國際出版管理簡明英語教程
- 作者：孟輝
- ISBN：978-7-300-24564-5
- 出版社：中國人民大學出版社
- 出版時間：2017-07-25
- 開本：平裝
內容簡介,作者簡介,目錄,
內容簡介
該教材主要介紹在出版全球化、數位化的大背景之下國外出版產業管理的基本學說、理論和實踐，內容包括國外出版產業承陵概覽及動態、出版社的組織形式及工作流程、出版社的行政管理、出版社的行銷管理、出版社的著作權及知識資源管理、出版社的經濟管理、出版社的人力資源管理等。本教材附錄了出拒乎汗版產業管理的基本專業辭彙，以贈備汽及世界著名出版社及閥連辯辯出版機構的簡要介紹。乘臘疊拳本教材具有很強的實用性和可操作性，能夠幫助讀者提高自身的英語綜合能力，與時俱進地了解國際出版領域的成功經驗與優秀成果，從而構建複合型知識結構和良好遙棄照的綜合素質。
作者簡介
孟輝，北京印刷學院教譽婚炒師，從事英語和西方文化教學多年，曾發表過譯著5部，論文10篇，編寫教材2部。
目錄
Unit 1 Principles and Theories of Publishing Industry / 1
Text A C3—Commitment, Consistency, Credibility / 1
Text B Book Publishing Industry Theories / 5
Unit 2 The World of Publishing / 12
Text A The Publishing Environment / 12
Text B The Publishing Cycle / 20
Unit 3 Publishing as a Business (I) / 27
Text A Risk / 27
Text B Planning and Development / 32
Unit 4 Publishing as a Business (II) / 40
Text A Management Style and Management Problems / 40
Text B Takeovers and Mergers / 45
Unit 5 Modern Book Publishing Companies (I) / 50
Text A The Development of the Modern Book Publishing Company / 50
Text B Some Sectors in the Anglophone Model / 57
Unit 6 Modern Book Publishing Companies (II) / 66
Text A Case Studies: Trade Publishers / 66
Text B Case Studies: University Presses / 74
Unit 7 Business Operations / 83
Text A Business Operations, the CFO / 83
Text B Human Resources, the CCO, the General Counsel and Secretary / 95
Unit 8 Job Descriptions / 103
Text A Vice President & General Manager; Publisher / 103
Text B Sales & Marketing Manager; Digital Marketing Manager / 110
Unit 9 The Editorial Process / 117
Text A Editorial Categories / 117
Text B Editorial Theories / 123
Unit 10 The Work of the Commissioning Editor / 131
Text A Work Load of the Commissioning Editor / 131
Text B Some Responsibilities of a Commissioning Editor / 136
Unit 11 Design and Production / 143
Text A Re-engineering the Workflow / 143
Text B Design and Production / 150
Unit 12 Marketing (I) / 157
Text A Marketing Staff and Marketing Plan / 157
Text B Marketing Mix—Product / 163
Unit 13 Marketing (II) / 171
Text A Marketing Mix—Price and Place / 171
Text B Marketing Mix—Promotion / 179
Unit 14 Sales and Distribution / 188
Text A Sales / 188
Text B Distribution / 19
Text A Business Operations, the CFO / 83
Text B Human Resources, the CCO, the General Counsel and Secretary / 95
Unit 8 Job Descriptions / 103
Text A Vice President & General Manager; Publisher / 103
Text B Sales & Marketing Manager; Digital Marketing Manager / 110
Unit 9 The Editorial Process / 117
Text A Editorial Categories / 117
Text B Editorial Theories / 123
Unit 10 The Work of the Commissioning Editor / 131
Text A Work Load of the Commissioning Editor / 131
Text B Some Responsibilities of a Commissioning Editor / 136
Unit 11 Design and Production / 143
Text A Re-engineering the Workflow / 143
Text B Design and Production / 150
Unit 12 Marketing (I) / 157
Text A Marketing Staff and Marketing Plan / 157
Text B Marketing Mix—Product / 163
Unit 13 Marketing (II) / 171
Text A Marketing Mix—Price and Place / 171
Text B Marketing Mix—Promotion / 179
Unit 14 Sales and Distribution / 188
Text A Sales / 188
Text B Distribution / 19
