Sifenlv (Beijing) Culture Communication. CO., LTD and Sifenlv New Media Studio concentrates on the creativity and production of contemporary new media concept. The professional new media team headed by new media artists Feng Jiangzhou & LinZhang combines Project overall planning, Design & Production of Multi-Media Videos, Design of Art Installations and Research & Development of Interactive technology together that has the latest concept of new media digital design and rich professional skills.
Sifenlv New Media Studio introduces a Digital Performance Project every year since its establishment. The Multi-media performances 《Floating City, Fleeting Life》, 《Reading-Mistake Series》 ,《Hou Gong》 (The Imperial Harem) ,《Micro-Connection》 are crowned as the most avant-garde contemporary new media digital art works which are invited to Cassell(China's public art exhibition ), DMY Berlin, Berlin Festival, Culture Exchange Year between China & Italy, The French Avignon Festival and UCCA.
Moreover, there are large numbers of social projects that Sifenlv New Media Studio participates in such as: projects related to Stage Performing, Multi-media real-scene performance, Building Projection Art, Multi-media concert and Variety Show. In Long-term Stable Cooperation with the First-class art institutions at home and abroad (NCPA, NTTC, NAMOC, UCCA, UAA, Trends Group, Beams international lighting design center, RISD, TSML, Optoelectronic Lab of BIT and CAFA), Sifenlv enjoys a high reputation in the area of contemporary art and creative industry. Sifenlv has performed nearly a hundred creative culture projects in large scale, they are: 《Turandot》 directed by Yimou Zhang in 2012, GALA gymnastics show in the Olympic Games 2008, the closing ceremony of the Olympic Culture Festival, the opening ceremony of the China Fashion Award & The Flagship store of Benz in Beijing & Shanghai Ars Electronica Festival , the 18th anniversary of Fashion media group.
Sifenlv builds a design team of strong value who relys on the latest concept of digital media and professional skills to ensure that the company is going to be the most creative one.
PERFORMING ARTS
Performing Arts made by Sifenlv with individual investment.
2008《Floating City, Fleeing Life》
2009《Reading-Mistake I》
2009《Reading-Mistake II》
2010《Reading-Mistake III》
2011《Hou Gong》(The Imperial Harem)
2012《Micro-Connection》
The curator of the《Reading-Mistake Series》is Zhudi（the ministry of culture art department），the curator of the《Hou Gong》is Pili（Professor in CAFA，renowned critic ），the curator of the《Micro-Connection》is Fan Dian(curator of NAMOC), there 6 performing arts are crowned as the most avant-garde contemporary new media digital art works which apply research achievement successfully into amounts of large-scale performing that are high praised by the rest of the industry.
The performance in the opening of Culture Exchange Year between China & Italy was reported by 《XINWENLIANBO》（CCTV，33 seconds）， Italian Culture TV（27 seconds），Cassel HNA newspaper culture edition(Author: WERNER FRITSCH) that has been establishing new benchmarks of New Media & Electronic art industry in China.
2012 DIGITAL PERFORMANCE PROJECT
Tsinghua University media arts laboratory cooperation project Untitled (2012.3-2013.3)
Sifenlv New Media Studio independent work Micro-SOFT (2013.6)
PERFORMING ARTS（2008-2012）
2012
Digital Performance Project Micro-Connection, Sanlian Daily Life UCCA Culture Festival, Beijing, China.
Digital Performance Project Reading-Mistake, Official Program China Year in German, Theater performance, Berlin, German.
Digital Performance Project Micro-Connection, Kassel China Public Art Exhibition, Kassel, German.
Digital Performance Project The Imperial Harem, Berlin International Design Festival-CHINA NEW DESIGN, Berlin, German.
Digital Performance Project Micro-Connection, UCCA Art Space, Beijing, China.
2011
Digital Performance Project The Imperial Harem, The 6th CIFF Film Festival, Nanjing, China.
Digital Performance Project The Imperial Harem, UCCA Art Space, Beijing, China.
Digital Performance Project Reading-Mistake, Beijing International Youth Festival, Beijing, China.
Digital Performance Project MoGua, China New Design, Italy China cultural exchange year, Triennale Design Museum, Milano, Italy.
Digital Performance Project Reading-Mistake, France Avignon Theatre Festival, France.
2010
Digital Performance Project Reading-Mistake, China Fashion Trends, Beijing, China.
Digital Performance Project Floating City, Fleeing Life, Theater Performance, Beijing, China.
2009
Digital Performance Project Reading-Mistake Series I, UCCA Art Space, Beijing, China.
Digital Performance Project Reading-Mistake Series II, UCCA Art Space, Beijing, China.
2008
Digital Performance Project Floating City, Fleeing Life, UCCA Art Space, Beijing, China.
