《商業貿易英語900句：好看、好玩、好聽的英語應急口袋書》是2016年清華大學出版社出版的圖書，作者是漢迪森口語專家。
基本介紹
- 書名：商業貿易英語900句：好看、好玩、好聽的英語應急口袋書
- 作者：漢迪森口語專家
- ISBN：9787302426479
- 出版社：清華大學出版社
- 出版時間：2016.03.01
內容簡介,目錄,
內容簡介
本書側重真實工作環境中的英語交流能力，專為廣大商務英語學習者量身定做，書中精選工作中常見的場景，使書中的情景對話完全貼近年輕人的工作，年輕朋友可以很快找到和自己的商務場合貼近的話題。整本書簡單易學、方便實用，書中的情景或案例能幫助你輕鬆掌握所學內容，只需利用每天的空隙時間，就可以快速提高商務口語交際能力，讓你成為社交和工作中的超級達人。本書是用地道英語編寫的，所選擇的專業英語辭彙與短語儘量做到覆蓋面廣、常用而貼切，其語言力求簡潔而實用，介紹了商務溝通、語言溝通、面談、書面溝通、電話溝通、網路溝通、商務應酬溝通、客戶溝通、會議溝通、演講、商務談判，客戶接待、公司介紹、廣告策略、產品推介、商務談判、會展、商務會議、市場行銷、商務旅行等章節。
目錄
TheOperationandManagementofEnterprises
01公司性質........................................................2
ThePropertyoftheCompany
02企業文化........................................................5
CorporateCulture
03商業道德........................................................9
BusinessEthics
04品牌效應......................................................13
BrandEffect
05服務理念......................................................17
ServiceConcept
06公司採購......................................................21
TheCompany’sPurchase
07生產流程......................................................24
ProductionProcess
08工作計畫......................................................28
WorkPlan
09員工職業規劃..............................................31
TheEmployee’sCareerPlanning
10工作安全......................................................35
WorkSafety
11硬體設施使用與維修..................................39
UseandMaintenanceofHardwareFacilities
第2章金融和財務
Finance
01成本..............................................................45
Cost
02盈利..............................................................49
Profit
03稅收..............................................................52
Tax
04工資發放......................................................56
PaymentofWages
05開設銀行賬戶..............................................60
OpenaBankAccount
06辦理存款......................................................64
HandleDeposits
07支票兌換......................................................67
CashaCheque
08轉賬匯款......................................................71
TransferMoney
09貨幣兌換......................................................75
CurrencyExchange
第3章日常事務
DailyBusiness
01商品發行......................................................80
ReleaseofGoods
02產品推廣......................................................83
ProductPromotion
03廣告宣傳......................................................87
Advertising
04市場調研......................................................91
MarketResearch
05年度報告......................................................94
AnnualReport
06信息諮詢......................................................98
InformationConsultation
07危機公關....................................................102
CrisisManagement
08貨物跟蹤....................................................105
CargoTracking
09處理投訴....................................................109
HandleComplaints
10客戶索賠....................................................112
CustomerClaim
11商標註冊....................................................116
TrademarkRegistration
12專利申請....................................................120
PatentApplication
第4章客戶會面
ClientMeeting
01機場接機....................................................126
AirportPick-up
02寒暄介紹....................................................129
Greetings
03住宿安排....................................................132
AccommodationArrangement
04歡迎晚宴....................................................136
WelcomeDinner
05餞行晚宴....................................................139
FarewellDinner
06行程安排....................................................142
Schedule
07禮物贈送....................................................146
GiftGiving
08公司參觀....................................................149
CompanyVisit
09觀光購物....................................................152
SightseeingandShopping
10機場送機....................................................155
AirportTransfer
第5章商品展示
DisplayofGoods
01選擇展會....................................................160
ChoosingtheShow
02展會策劃....................................................163
ExhibitionPlanning
03展會宣傳....................................................167
PublicityoftheExhibition
04展台搭建....................................................170
StandConstruction
05客戶預約....................................................174
Customer’sReservation
06客戶管理....................................................177
CustomerManagement
07公司介紹....................................................181
CompanyIntroduction
08樣品展示....................................................184
SampleDisplay
09樣品贈送....................................................188
SamplePresentation
第6章貿易會談
TradeTalks
01商務會議....................................................193
BusinessMeeting
02產品報價....................................................196
ProductQuotation
03買方詢盤....................................................199
Buyer’sInquiry
04還盤還價....................................................203
CounterOffer
05商討折扣....................................................207
DiscussDiscounts
06契約簽訂....................................................210
TheSigningoftheContract
07商務談判....................................................214
BusinessNegotiation
08合併............................................................217
Merger
09收購............................................................221
Takeover
10技術轉讓....................................................224
TransferofTechnology
11投標............................................................228
TenderingandBidding
12運輸保險....................................................232
TransportationInsurance
第7章商品物流
LogisticsofGoods
01貨物儲存....................................................237
StorageofGoods
02商品檢驗....................................................240
InspectionofGoods
03發貨時間....................................................244
DeliveryTime
04產品包裝....................................................247
ProductPackaging
05海關檢查....................................................250
CustomsInspection
06運輸方式....................................................254
ModesofTransportation
07確認收貨....................................................257
ConfirmtheReceipt
第8章聯繫客戶
ContactCustomers
01電話用語....................................................262
TelephoneLanguage
02問候與答覆................................................265
GreetingsandResponses
03掛機致謝....................................................268
HangupandThanks
04郵件聯繫....................................................272
MailContact
05郵件用語....................................................275
MailTerms
06節假日問候................................................279
HolidayGreetings
第9章銷售流程
SalesProcess
01開發客戶....................................................283
DevelopCustomers
02吸引客戶....................................................286
AttractCustomers
03商品介紹....................................................290
IntroductionofGoods
04買方詢問....................................................293
Buyer’sInquiry
05免費試用....................................................296
FreeTrial
06價格商議....................................................300
PriceNegotiation
07優惠促銷....................................................303
DiscountPromotion
08售後服務....................................................307
After-saleService
第10章特殊情況處理
SpecialCaseProcessing
01解釋貨物瑕疵............................................313
ExplaintheDefectoftheGoods
02解釋延期到貨............................................317
ExplaintheDelayintheArrivalofGoods
03解釋路面狀況............................................320
ExplaintheConditionoftheRoad
04解釋行駛故障............................................323
ExplaintheFailureofDriving
