商務英語泛讀-第一冊

《商務英語泛讀-第一冊》是2014年北京工業大學出版社出版的圖書，作者是李健，詹書權。該書結合高校教學和商務活動實際情況編排了十個單元講述商務英語的知識。

基本介紹

• 中文名：商務英語泛讀-第一冊
• 作者：李健、詹書權
• 出版社：北京工業大學出版社
• ISBN：9787563940288 

內容簡介

　《商務英語泛讀》系列教材以《國家中長期教育改革與發展規劃綱要》為指導，以高校培養高素質、套用性人才為目標，結合高校教學和商務活動實際情況，精選語料，科學編排。本教材為冊，共設計十個單元，主題涵蓋企業組織與管理、企業文化與職場關係、人力資源管理、商務公文、商務會議、商務談判、商務禮儀、商務旅行、行銷策略、財務管理與控制等。本教材適合高校商務英語專業或其他相關專業學生及國際商務從業人員自學、參考。

圖書目錄

Unit One　Company Organization and Management

Part One　Lead-in and Warming-up

Part Two　Texts

Text A: What Management Is and Why Management Is Needed

Text B: Time for the "Big Small" Company

Part Three　Business Simulation

Part Four　Fun Time

Unit Two　Corporate Culture and Office Relationship

Part One　Lead-in and Warming-up

Part Two　Texts

Text A: Create a Positive Corporate Culture

Text B: Dealing with an Office Relationship

Part Three　Business Simulation

Part Four　Fun Time

Unit Three　Human Resources Management

Part One　Lead-in and Warming-up

Part Two　Texts

Text A: In-service Training

Text B: Job Satisfaction and Job Promotion/Raise in Pay

Part Three　Business Simulation

Part Four　Fun Time

Unit Four　Business Documents

Part One　Lead-in and Warming-up

Part Two　Texts

Text A: Introduction of Business Documents

Text B: Differences between Business Letters and Business E-mail

Part Three　Business Simulation

Part Four　Fun Time

Unit Five　Business Conferences

Part One　Lead-in and Warming-up

Part Two　Texts

Text A: Conducting Effective Business Conferences

Text B: Business Conference Handout, Report and Etiquette

Part Three　Business Simulation

Part Four　Fun Time

Unit Six　Business Negotiation

Part One　Lead-in and Warming-up

Part Two　Texts

Text A: The Steps of Business Negotiation

Text B: The Acceptance Must Be Unconditional

Part Three　Business Simulation

Part Four　Fun Time

Unit Seven　Business Etiquette

Part One　Lead-in and Warming-up

Part Two　Texts

Text A: Business Etiquette in Pacific Rim Countries

Text B: Etiquette and Business Etiquette

Part Three　Business Simulation

Part Four　Fun Time

Unit Eight　Business Travel

Part One　Lead-in and Warming-up

Part Two　Texts

Text A: How to Plan for Business Travel

Text B: Business Travel EtiquettePart Three　Business Simulation

Part Four　Fun Time

Unit Nine　Marketing Strategy

Part One　Lead-in and Warming-up

Part Two　Texts

Text A: Marketing Strategy and Marketing Mix

Text B: Branding and Advertising

Part Three　Business Simulation

Part Four　Fun Time

Unit Ten　Finance Management and Control

Part One　Lead-in and Warming-up

Part Two　Texts

Text A: Finance Management and Control

Text B: Accounting

Part Three　Business Simulation

Part Four　Fun Time

參考答案

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