《商務英語口語》是2015年浙江大學出版社出版的圖書。
基本介紹
- 中文名：商務英語口語
- 作者：孟建國主編
- 出版時間：2015年
- 出版社：浙江大學出版社
- ISBN：9787308141093
- 類別：教材類圖書
- 開本：16 開
- 裝幀：平裝
內容簡介,圖書目錄,
內容簡介
由孟建國主編的《商務英語口語》編寫充分考慮教學對象、教學過程，注重教學模式、教學方法的創新，針對語言知識到交際能力的轉化設計聽說訓練活動。本教材共分為12個單元，內容涉及國際商務主要活動和環節，每單元由課前準備、聽、說、讀、譯、辭彙、句型重點、練習等組成。每單元的聽、說、讀、譯活動有機結合，突出職場環境下語言交際能力的培養。學生通過情景模擬不同商務活動實踐，語言技能和商務知識同時得到提升。本書編排緊湊合理，內容豐富實用，語言難易得當，練習緊扣主題，結合商務交際場景，循序漸進，學以致用，從而提高學生的綜合職業素養。
圖書目錄
Unit 1
Establishing Business Relations
Lesson 1 Meeting New Clients
Lesson 2 Retaining Regular Clients
Lesson 3 Entertaining the Clients
Unit 2
Traveling on Business
Lesson 1 Making an Airline Reservation
Lesson 2 At theAirport
Lesson 3 In the Hotel
Unit 3
Telephoning
Lesson 1 I'd Like to Speak to Mr. Jackson
Lesson 2 Would You Care to Leave a Message?
Lesson 3 Telephone Interview
Unit 4
Negotiating Terms of Trade I
Lesson 1 Negotiating Quality and Quantity of Commodity
Lesson 2 Products and Plants
Lesson 3 Price Negotiation
Unit 5
Negotiating Terms of Trade Ⅱ
Lesson 1 Packing
Lesson 2 Transportation
Lesson 3 Insurance
Unit 6
Exploiting Oversea Market
Lesson 1 Market Research Overseas
Lesson 2 Marketing Overseas
Lesson 3 Trade Fair Overseas
Unit 7
Entry and Exit Administration
Lesson 1 Passport and Visa
Lesson 2 Residence Certificate
Lesson 3 Residence Administration
Unit 8
Foreign Trade Procedures
Lesson 1 Banking
Lesson 2 Inspection
Lesson 3 Contract
Unit 9
Exhibition Service
Lesson 1 Pre-exhibition
Lesson 2 Attending the Exhibition
Lesson 3 After the Exhibition
Unit 10
Human Resource Management and Leader's Vision
Lesson 1 Human Resource Management
Lesson 2 Leader's Vision
Unit 11
Financial Management and Project Management
Lesson 1 Financial Management
Lesson 2 Project Management
Unit 12
Market Development of Small and Medium
Enterprises (SMEs) and Effective Teamwork
Lesson 1 Market Development of Small and Medium Enterprises (SMEs)
Lesson 2 Effective Teamwork
