《商務旅遊英語教程》由黃瑛著，於2009年由華中科技大學出版社出版發行，該教材試圖做到具有引導性，能為商務旅遊人士、旅遊從業人員、英語和旅遊專業本科生更好地熟悉不同國家的風俗習慣、禮儀禮節起到具體的引導作用。該教材具有廣博性，內容涉及旅行、國際商務、國際會展、國際體育運動等方面；具有適用性，特別適用於普通理工科高校、師範類高校和獨立學院開設英語專業的本科生，難度基本適合英語專業二、三年級學生。
基本介紹
內容簡介,圖書目錄,Unit 1 Culture(Ⅰ),Unit 2 Culture(Ⅱ),Unit 3 Tourism,Unit 4 Travel,Unit 5 Food and Beverage(Ⅰ),Unit 6 Food and Beverage(Ⅱ),Unit 7 Hotel related English(I),Unit 8 Hotel-related English(Ⅱ),Unit 9 Business Management,Unit 10 Business Marketing,Unit 11 Negotiation,Unit 12 Logistics,Unit 13 Transportation,Unit 14 International Conferences,Unit 15 International Exhibition,Unit 16 Sports Tourism,
內容簡介
該教材共16個單元，每個單元有1篇主課文和1篇拓展閱讀。主課文包含閱讀材料、單詞和短語的注釋、課後練習。課後練習有辭彙測驗、閱讀理解、翻譯和寫作等訓練內容。拓展閱讀包含閱讀材料和辭彙。
圖書目錄
Unit 1 Culture(Ⅰ)
Main Text The Meaning of Culture
Supplementary Reading Intangible Cultural Heritage on UNESCO List
Unit 2 Culture(Ⅱ)
Main Text Cross-cultural Management and Training
Supplementary Reading The Impact of Culture on Business
Unit 3 Tourism
Main Text Global Code of Ethics for Tourism
Supplementary Reading Ecotourism
Unit 4 Travel
Main Text Travel and Tourism
Supplementary Reading A Future Role for Travel Management
Unit 5 Food and Beverage(Ⅰ)
Main Text Food Culture
Supplementary Reading Early Chinese Food History
Unit 6 Food and Beverage(Ⅱ)
Main Text Food Safety at Temporary Events
Supplementary Reading Contaminated Milk Powder Reveals Safety Issue
Unit 7 Hotel related English(I)
Main Text Three Important Departments of a Hotel
Supplementary Reading China’S Budget Hotel Industry Is Booming as Tourism Grows
Unit 8 Hotel-related English(Ⅱ)
Main Text The History of Hotels：From Economic tO Extravagant
Supplementary Reading Hostels
Unit 9 Business Management
Main Text Business Management in Canada
Supplementary Reading Uncommon Loyalty
Unit 10 Business Marketing
Main Text The Marketing Management
Supplementary Reading Top Five Ways to Sell Innovation
Unit 11 Negotiation
Main Text Negotiating
Supplementary Reading Cross Cultural Negotiation
Unit 12 Logistics
Main Text A Brief Introduction to Logistics
Supplementary Reading A Logistics Revolution
Unit 13 Transportation
Main Text The Transportation System in Australia
Supplementary Reading The Subway System
Unit 14 International Conferences
Main Text A Brief Introduction to APEC
Supplementary Reading International Business Meetings。
Unit 15 International Exhibition
Main Text Historical Background of Expo
Supplementary Reading China and Expo
Unit 16 Sports Tourism
Main Text Sports Tourism
Supplementary Reading Major Sport Events and Tourism Impacts
Keys to Exercises
參考文獻
