商務文本分析與套用教程

《商務文本分析與套用教程》是2018年11月清華大學出版社出版的圖書，作者是李睿、賀鶯。

基本介紹

• 中文名：商務文本分析與套用教程
• 作者：李睿、賀鶯
• ISBN：9787302512400
• 定價：75元
• 出版社：清華大學出版社
• 出版時間：2018年11月

內容簡介

本書共有10 章，選取了訪談、演講、報告、社評、新聞等多種文體。所選話題緊密結合時代發展，涉及知識面廣，用語生動自然，旨在為學生提供最前沿和最地道的信息輸入和語言素材。本書的一個突出特點是通過指導學生利用網路資源來構建基本的商務知識框架，培養學生的自主學習意識、網路搜尋能力、理性思維能力和語言邏輯表達能力。本書適合英語專業和翻譯專業學生使用，也適合作為了解外媒對世界和中國經濟形勢看法及基本商務翻譯技巧和知識的參考資料。

圖書目錄

Chapter 1 Marketing Strategies .............................. 1

Pre-reading Activities ..................................................................................2

Part 1: Case Study of KFC ..........................................................................2

Part 2: Case Study of Hai Di Lao ..............................................................12

Part 3: Case Study of Disneyland .............................................................17

Part 4: Case Study of Promotional Strategies ..........................................22

Business Application .................................................................................30

Chapter 2 Corporate Scandals ............................... 31

Pre-reading Activities ................................................................................32

Part 1: Volkswagen Emissions Scandal .....................................................32

Part 2: How United Airlines Handles an Overbooked Flight ...................42

Part 3: Well Fargo’s Fake Accounts ..........................................................50

Part 4: Tesco’s Accounting Fiasco .............................................................55

Business Application .................................................................................59

IV

商務文本分析與套用教程

Chapter 3 Cars and Oil .......................................... 61

Pre-reading Activities ................................................................................62

Part 1: Car Ownership Restrictions ..........................................................63

Part 2: M&A: Geely and Volvo ..................................................................73

Part 3: Car Models and Auto Shows .........................................................79

Part 4: Oil Pricing Mechanism ...................................................................82

Business Application .................................................................................87

Chapter 4 China’s Internet Companies .................. 89

Pre-reading Activities ................................................................................90

Part 1: Case Study of WeChat ..................................................................91

Part 2: Case Study of Vancl .....................................................................100

Part 3: Case Study of Alibaba .................................................................105

Part 4: Case Study of Jack Ma ................................................................109

Business Application ...............................................................................119

Chapter 5 China’s Property Market ..................... 121

Pre-reading Activities ..............................................................................122

Part 1: China’s Real Estate Bubble..........................................................122

Part 2: Beijing’s Property Control Measures ..........................................134

Part 3: Property Boom/Bust ...................................................................144

Part 4: China’s Women and Property......................................................148

Business Application ...............................................................................153

V

Chapter 6 China’s High-Speed Rail ...................... 155

Pre-reading Activities ..............................................................................156

Part 1: Trajectory of China’s HSR Development .....................................156

Part 2: News Reports on China’s HSR ....................................................162

Part 3: Industry Implications of High-Speed Rail ....................................169

Part 4: High-Speed Rail in the U.S. .........................................................177

Business Application ...............................................................................180

Chapter 7 China’s Demographic Economics ......... 187

Pre-reading Activities ..............................................................................188

Part 1: China’s Demographic Challenges ...............................................189

Part 2: Challenges Facing the Old ..........................................................203

Part 3: Maternity Tourism .......................................................................212

Part 4: Controversial Assistant Reproductive Methods .........................220

Business Application ...............................................................................228

Chapter 8 RMB Exchange Rate ............................ 233

Pre-reading Activities ..............................................................................234

Part 1: U.S.’ and China’s Stance on RMB Valuation ................................235

Part 2: The Fall of RMB’s Value ...............................................................243

Part 3: RMB’s Addition to the IMF’s Currency Basket ............................248

Part 4: President Trump’s Stance on RMB ..............................................252

Business Application ...............................................................................256

VI

商務文本分析與套用教程

Chapter 9 European Debt Crisis and Brexit ......... 259

Pre-reading Activities ..............................................................................260

Part 1: European Debt Crisis Explained .................................................261

Part 2: Debt Crisis in Greece ..................................................................267

Part 3: Brexit Explained ..........................................................................275

Part 4: Aftermath of Brexit Referendum ................................................281

Business Application ...............................................................................290

Chapter 10 U.S. Tax Reform................................... 291

Pre-reading Activities ..............................................................................292

Part 1: How to Pay U.S. Individual Taxes ................................................292

Part 2: Why Is Tax Reform Diffi cult? .......................................................300

Part 3: U.S. Tax Reform at a Glance ........................................................307

Part 4: Republicans VS. Democrats on Tax Reform ................................314

Business Application ...............................................................................320