我們引進的《公共關係學概論》,由美國湯姆森學習出版集團授權經濟科學出版社在我國獨家出版。湯姆森學習出版集團是全球最大的教育出版集團之一,其出版的各個層次的教材深受美國及世界很多國家的讀者歡迎。 《公共關係學概論》共十章,具體包括公共關係概、公共關係的歷史沿革、公共關係的理論體系、公共關係計畫、企業公共關係、危機公關、內部溝通、社區關係及股東關係、公共關係專業人員、公共關係的發展趨勢。
基本介紹
- 書名:公共關係學概論/英文原版系列教材
- 出版社:經濟科學出版社
- 開本:0開
- 定價:24.00
- 作者:哈里森
- 出版日期:2004年3月1日
- ISBN:7505839160
- 品牌:經濟科學出版社
作者簡介,圖書目錄,
作者簡介
作者:(英國)哈里森
圖書目錄
List of figures
List of tables
List of case studies
Preface to the second edition
Acknowledgements
1 Prblic relations:what is it and why do we use it?
2 Getting from there to here
3 The theoretical framework
4 Planning for results
5 Corporate prblic relations
6 Crisis public relations
7 Internal communication
8 Community relations and sponsorship
9 Specialist public relations
10 Where do we go from here?
Bibliography
Index
List of tables
List of case studies
Preface to the second edition
Acknowledgements
1 Prblic relations:what is it and why do we use it?
2 Getting from there to here
3 The theoretical framework
4 Planning for results
5 Corporate prblic relations
6 Crisis public relations
7 Internal communication
8 Community relations and sponsorship
9 Specialist public relations
10 Where do we go from here?
Bibliography
Index