書籍信息,內容簡介,圖書目錄,
書籍信息
作者： | （美）班傑明·塞維奇 著 | ||
定價： | 30.00元 | 頁數： | 340頁 |
ISBN： | ISBN7-309-04587-4/H.903 | 字數： | 370千字 |
開本： | 小16 開 | 裝幀： | 平裝 |
出版日期： | 2005年8月 |
內容簡介
本書共分為12章。第1章簡要回顧了發源於古希臘並傳播至歐美的西方修辭體系的變遷，同時追溯了獨立於西方思想又與古希臘思想不無相似之處的中國修辭理論的發展。儘管古代中國沒有哪一本書專門講到過演講的藝術，但中國哲學家們毫無疑問對這一主題作過很多的論述。第2章對公共演講進行了定義，並討論了公共演講所應考慮的因素和應包括的組成部分。在第3章中，作者討論了該如何利用圖書館及網際網路的資源為計畫中的演講作準備。第4和第5章則論及了如何對客群和機構進行分析，這是任何國家的任何一個演講人所必須知道的。第6章介紹演講中開篇和結尾的功能，並列舉了供學生們參考的各種例子。第7章論及了演講的語言風格，在這一方面，不同的語言和文化有不同的例子。作者在此所給的是英語中的例子，但教師們在上課時可結合本國語言和文化的特點進行補充。比如，中英文中都有隱喻，但不一定是一致的。第8章討論了演講的方式，包括一些原則性的東西以及與不同文化相關的方式。第9章論及了多媒體在演講中的輔助作用。第10和11章論及信息性和勸說性演講的原則。最後一章論及了記者招待會等特殊場合的各種演講。
圖書目錄
Table of Contents 1.Rhetoric:The Theory of Public Speaking Western Rhetoric Beginnings in Sicily The Greek Rhetoricians The Sophists Plato Aristotle Rhetoric Moves to Rome Cicero Quintilian Rhetoric in the Middle Ages English Rhetorics Roots of Chinese Rhetorics Mistakes of Sinologists School of Mingjia Confucius and Mencius Laozi and Daoism School of Mohism Legalism and Han Feizi Future of Chinese Rhetoric Universal Principles of Rhetoric 2.The Characteristics of Public Speaking Basic Concepts Importance ofPublic Speaking Mistaken Ideas about Speaking Best Definition of Public Speaking Stage Fright or Nervousness Ethical Considerations Telling the Truth Have Respect for Your Listeners Do Not Use Ethnocentric Language Language Be Prepared to Speak Never Plagiarize Make Sure That Your Ideas Are Sound Components of Public Speaking Speaker Message Audience Channel Feedback Noise Situation 3.Selecting a Topic and Research Choosing a Topic General and Specific Purposes General Purpose Specific Purpose Research Experts Library Periodicals Newspapers Encyclopedias Dictionaries Quotations Biographies Statistics Atlases and Maps Searching the Internet Search Engines News Web Sites Government Web Sites 4.Audience Analysis Characteristics of an Audience Attitudes Beliefs Value Systems Demographics of the Listeners Age Gender Education Income and Occupation Religion Attitudes Group Affiliations Situational Analysis Size of the Audience Place Time Occasion Sample Speech 5.Organization Parts of a Speech General Principles Cultural Considerations Outlining Parallel Construction Primacy versus Recency Balance Specific Organizational Patterns Chronological Spatial Relations Topical Problem-Solution Cause to Effect orEffect to Cause Residues Monroes Motivated Sequence Transitions Antecedent Causality or Result Comparison Contrast Cumulation Emphasis Equality Place Sequence of Speech Parts Specific Instance Summary Temporal Relationship 6.Introductions and Conclusions Purposes of the Introduction Capturing the Attention of the Audience Creating a Common Bond w ith the Audience Relating the Topic to the Audience Previewing the Message by Stating the Purpose and Forecasting the Organization of the Speech Relating the Speaker to the Topic and Establishing Credibility Sample Beginnings Relate the Topic to Your Audience Begin with a Startling Statement Ask a Rhetorical Question Begin with a Quotation Begin with a Personal Reference Begin with a Reference to a Historical Event Begin with a Story Refer to a Recent Event Begin with Suspense Refer to Previous Speakers Begin with Statistics and Make a Claim Refer to the Occasion Use Humor Purposes of the Conclusion Summarizing the Main Points Reemphasizing the Main Point in a Memorable Way Providing Closure Motivating the Audience Sample Endings Ask for a Specific Response Offer a Utopian Vision End with a Metaphor Thank the Audience 7.Language and Style Style Differences Between Oral and Written Style Figures and Tropes of Speech Metaphor Simile Alliteration Antithesis Hyperbole Oxymoron Metonymy Irony Personification Clarity Vividness Appropriate Language Audience Occasion Topic Inappropriate Language Profanity SexistLanguage Derogatory Ethnic References Slang Sample Speech Analysis of Sample Speech 8.Delivery Modes of Delivering a Speech Speaking from Memory Speaking with a Manuscript Extemporaneous Speaking Impromptu Speaking Voice Volume Rate Pitch Artculation Pronunciation Fluency Bodily Action Eye Contact Facial Expression Posture Gestures Movement Physical Appearance Use of Notes Practice 9.Visual Aids Functions of Visual Aids To Make the Audience Understand the Topic Better To Present More Material in the Speech To Reinforce a Speakers Message Types of Visual Aids Three-dimensional Visual Aids Real Objects Models People Two-dimensional Visual Aids Photographs Maps Graphs Display Boards Display Media Slides Overhead Projectors Microsoft PowerPoint Audiovisual Aids Microphone Tape Recorder Videotapes and Movies CD-ROM Digital Video Disks Correct and Incorrect Ways of Using Visual Aids Distributing Materials to the Audience Beginning the Speech with a Visual Aid Exposed Giving the Audience Enough Time to Look at the VisualAid（s） Blocking the Vision of the Audience Speaking to the Visual Aid Having Information Overload on a Visual Aid Using Too Many Visual Aids Examining the Room Where You Will Speak 10.Speaking to Inform Supporting Material Facts DefinitionsExamples Extended Examples Statistics Analogies TestimonyComparison and Contrast Descriptions Explanations Visual Aids Using Supporting Material Effectively 11.Speaking to Persuade The Psychology of Persuasion Appealing to Emotions Achievement Altruism Anger Compassion Conformity Courage Excitement Fear Financial Gain Guilt Hope Joy Love and Affection Pride and Patriotism Revenge Sadness SafetySelf-esteem and Approval Status Source Credibility Components of a Speakers Competence Titles Uniforms Age ExperienceReputation of the Speaker Intelligence and Knowledge of the Subject Components of a Speakers Competence Integrity and Trustworthiness Sincerity Enthusiasm Charisma Sample Speech 12.Speaking for Special Occasions Speeches of Introduction A Speech of Welcome Acceptance Speeches Speeches of Tribute Sample Speech Eulogies Toasts Press Conferences Commencement Speeches After-Dinner Speeches or Speeches to Entertain Final Thoughts on Speaking in Public Bibliography
