《儒家思想與中國商務》是2010年4月中國財政經濟出版社出版的圖書，作者是劉芊（TonyQianLiu）。
基本介紹
- 書名：儒家思想與中國商務
- 作者：劉芊(TonyQianLiu)
- ISBN：9787509521267
- 定價：116.00 元
- 出版社：中國財政經濟出版社
- 出版時間：2010年4月
- 開本：16開
內容簡介,作者簡介,圖書目錄,
內容簡介
《儒家思想與中國商務》內容簡介：James McGregor says in his 2005 book One Billion Customers: "[i]f you think about the last decade of China's economic and social development in terms of comparable changes in the history of the United States, you can feel the wind on your face." This is a vivid description of the high speed that characterized the economic and social development in China since the economic reform started in the late 1970s.
I am fortunate to have witnessed the drastic changes in China in the last three decades. In 2004, I began to give lectures to executives and business students from all over the world. I see how eager they are to learn about China and how easily China is misunderstood. This small book in front of you originates from the lectures that I have been delivering to foreign executives and MBA/EMBA students at Beijing International MBA at Peking University (BiMBA).
作者簡介
Liu Qian（Tony Qian Liu）has been giving lectures toforeign MBA students and executives at Beijing Interna-tional MBA （BiMBA）at Peking University for five years.He is now in charge of the International ProgramsDepartment of BiMBA. Prior to BiMBA, Tony was inforeign trade business for more that 10 years. Gradutaed from English Department of Beijing ForeignStudies University in 1990, Tony received his MBA fromFordham University, New York City, and is a doctoralcandidate at the School of Humanity and Social Science,Beijing Language and Culture University.
圖書目錄
Preface / 1
Acknowledgments / 3
Notes / 4
List of quotations from the Analects of Confucius / 5
Chapter One The Two Giants
Yao Ming / 3
Confucius / 5
The Zhou Order / 12
The concept of Junzi (Gentleman) / 15
What does Yao Ming have to do with Confucius? / 17
Culture, history and business / 19
Vertical approach vs. horizontal approach / 22
Chapter Two Guanxi at a Closer Look
Guanxi - a special Chinese word / 29
The circles / 31
The root of guanxi - familial relationship / 35
Graded Love / 37
The concept of Ren and filial piety / 39
Guanxi in business / 43
Reciprocity and renqing /48
An eternal process / 50
Chapter Three The Family Expanded
Familism / 57
The concept of Xiao - filial piety and beyond / 61
Face / 66
Face in business / 70
Morality vs. legality / 74
Contract vs. trust / 78
The concept of Yi (righteousness) / 81
Chapter Four Hierarchy and Propriety
Egalitarian or hierarchical / 85
The concept of Li (Propriety) / 91
Li and communication in China / 95
De (morality) and leadership in traditional Chinese culture / 100
Hierarchy in business / 107
Chapter Five Confused by Confucius?
One Confucius, many schools of Confucianism/115
Confucianism and other schools of thinking / 120
The cultural legacy / 123
Confucian businessman / 128
The concept of Zhongyong / 133
Present-day applications of Confucianism / 135
Two pieces of advice / 139
Index / 141
Selected Bibliography and Further Readings / 150
……
