個人品牌打造：從0到1低成本創業

《個人品牌打造：從0到1低成本創業》是2023年清華大學出版社出版的圖書，作者是王藝霖。

基本介紹

• 中文名：個人品牌打造：從0到1低成本創業
• 作者：王藝霖
• 出版時間：2023年5月1日
• 出版社：清華大學出版社
• ISBN：9787302624820 
• 定價：59.80 元

內容簡介

如何科學地進行職業規劃？如何讓自己的職業優勢凸顯出來？如何讓自己的優勢助力於職業晉升？《打造職業優勢》一書將一一道來，逐一解答。全書分七個部分，主題涵蓋清晰認知、試用期脫穎而出、打造職場軟實力、職場風險控制管理、職業規劃的核心四要素及落地實踐、成為管理者的三個關鍵點、稀缺價值的精心打造。本書通過大量的真實案例，總結出一套可以拿來就用的策略，主題精準，闡述到位，文風輕鬆，文字有趣，適合即將步入職場的人和職場中人，以及大眾讀者閱讀。

圖書目錄

第 1 章

個人品牌打造地圖

1.1 為什麼人人都需要做自己的個人品牌 ·······························2

1.2 個人品牌打造地圖 ·······················································7

1.3 個人品牌打造中常見的 5 個錯誤 ··································· 12

第 2 章

個人品牌：定位

2.1 1 個方法精準了解客戶 ··············································· 24

2.2 4 個要素找到高價值定位 ············································ 29

2.3 兩大維度精準找到差異化定位 ······································ 35

第 3 章

個人品牌：產品

3.1 1 個表格規劃產品矩陣 ··············································· 42

3.2 3 個策略找準定價優勢 ··············································· 46

3.3 1 個流程升級產品體驗 ··············································· 50

第 4 章

個人品牌：流量

4.1 熱門自媒體平台分析及選擇 ········································· 56

4.2 3 種常用自媒體的運營技巧 ········································· 61

4.3 高效管理微信人脈圈 ·················································· 66

4.4 朋友圈店鋪運營法則 ·················································· 72

4.5 微信精準漲粉技巧 ····················································· 77

第 5 章

個人品牌：行銷

5.1 如何寫好個人品牌故事 ··············································· 86

5.2 行銷漏斗之知曉階段 ·················································· 90

5.3 行銷漏斗之考慮階段 ·················································· 96

5.4 行銷漏斗之購買階段 ·················································· 99

5.5 行銷漏斗之留存階段 ·················································108

5.6 行銷漏斗之擁護階段 ·················································112

第 6 章

個人品牌：交付

6.1 諮詢產品交付流程 ····················································118

6.2 社群產品交付流程 ····················································130

6.3 課程產品交付流程 ····················································135

6.4 私教產品交付流程 ····················································141

第 7 章 個人品牌：做課

7.1 做課的基礎準備 ·······················································148

7.2 如何快速做出自己的第一門課 ·····································162

7.3 如何獲得課程的客戶 ·················································181

第 8 章

個人品牌：心法

8.1 如何用個人品牌找到人生使命 ·····································206

8.2 如何用個人品牌實現個人成長 ·····································213

8.3 如何用個人品牌實現自我價值 ·····································225

8.4 如何用個人品牌掌控自由人生 ·····································230

後記