《事後警醒》是2006年Jossey-Bass出版社出版的圖書，作者是LoriL.Silverman，Silverman，LoriL.。
基本介紹
- 作者：Lori L. Silverman / Silverman, Lori L. 編
- ISBN：9780787982706
- 頁數：288
- 定價：270.75元
- 出版社：Jossey-Bass
- 出版時間：2006-10
- 裝幀：精裝
內容介紹
線上閱讀本書
This book includes real-life examples from over 70 respected organizations, small and large, representing a multitude of industries using stories to drive results. Leaders from organizations such as Microsoft, Lands’ End, Verizon, U.S. Air Force, and World Vision demonstrate the strong positive influence stories can have.No abstract theories or platitudes are conveyed here. The book spells out how Kevin Roberts, CEO worldwide of Saatchi & Saatchi, achieved sustained sales growth after several mergers and downsizings caused the organization to fall on hard times. It also shows how Erik Shaw, president and CEO of FivePoint Federal Credit Union, overcame resistance to an organizational name change, resulting in membership growth exceeding the national average.
