《中國會展產業發展：居民的感知研究》是2017年10月浙江大學出版社出版的圖書，作者是周超。
基本介紹
- 中文名：中國會展產業發展：居民的感知研究
- 作者：周超
- 出版社：浙江大學出版社
- 出版時間：2017年10月
- 定價：45 元
- 開本：16 開
- 裝幀：平裝
- ISBN：9787308170017
內容簡介,圖書目錄,
內容簡介
周超著的《中國會展產業發展--居民的感知研究(英文版)》以杭州城市居民為主要研究對象，通過“定性和定量分析法”來了解城市居民是如何感知和評定會展產業的發展對城市的各方面及居民日常生活的影響。調查結果顯示了許多不同領域的觀點，其中一個較為普遍的觀點是“利益感知的權衡取捨”或者可以解釋成“兩利相較取其重”。以此可以發現城市居民即便了解會展所能帶來的負面影響，比如遊客的大量增加、環境的破壞、城市擁堵的惡化等，但城市居民對正面效應例如經濟效應、城市知名度提升的關注依然超過了對負面影響的關注。
圖書目錄
Chapter One Introduction
1.1 Background
1.2 MICE Development
1.3 MICE Development in China
1.4 Hangzhou's General Information
1.5 Hangzhou's Tourism Development
1.6 Hangzhou's MICE Development
1.7 Main Questions oftheBook
Chapter Two Literature Review
2.1 Introduction
2.2 General Concepts of Event
2.3 Typologies of Events
2.4 Event Tourism (MICE)
2.5 MICE Tourism Development History
2.6 Chinas MICE Tourism Development
2.7 MICE Market Competition
2.8 Event Tourism Competitive Capacity
2.9 Event Management
2.10 Involvement
2.11 MICE Impacts
2.12 Chapter Summary
Chapter Three Methodology
3.1 Introduction
3.2 Research Paradigms
3.3 Alternative Research Methods
3.4 General Research Process
3.5 Chapter Summary
Chapter Four Pilot Study: Qualitative Research Analysis
4.1 Introduction
4.2 Motivation
4.3 Media Involvement
4.4 MICE Impacts
4.5 MICE Competition Between Cities
4.6 Chapter Summary
Chapter Five Sample Characteristics and Overall Results
5.1 Introduction
5.2 Data Collection
5.3 Demographics of Survey Respondents
5.4 Correlation Between Demographics
5.5 Correlation of Monthly Salary, Education Level, Employment Status, Transportation Choices, and Age
5.6 MICE Attendance Experience
5.7 Descriptive Analysis of Measurement Scales
5.8 The Role of Socio-demographic Variables
5.9 Chapter Summary
Chapter Six Data Reliability and Exploratory Factor Analysis
6.1 Introduction
6.2 Factor Analysis
6.3 Factor Analysis for the Scale--Impacts of Events on the City
6.4 Factor Analysis for the Scale--Impacts of Events on Personal Lives
6.5 Factor Analysis for the Scale--Importance of Events Based on Statement Assessments
6.6 Chapter Summary
Chapter Seven Cluster Analysis
7.1 Introduction
7.2 Clusters Based on Perceptions of MICE Impacts on the City
7.3 Characteristics of the Clusters
7.4 Combining Nominal Data with Psychometric Data
7.5 Chapter Summary
Chapter Eight Examining Causal Relationships
8.1 Introduction
8.2 Determining the Evaluation of MICE on Hangzhou's Economic Development
8.3 Determining the Evaluation of MICE Impacts on Long-term City Development
8.4 Determining the Evaluation of MICE Impacts on the City Image in the World
8.5 Determining the Evaluation of Whether Too Much Money Is Spent on MICE
8.6 Path Analysis
8.7 Chapter Summary
Chapter Nine Residents' Opinions and Behaviours
9.1 Introduction
9.2 Possible Positive and Negative Impacts of the MICE Industry in Hangzhou
9.3 Past Behaviours of the Sample
9.4 Chapter Summary
Chapter Ten Discussion and Conclusion
10.1 Introduction
10.2 Role of Government
10.3 Better Event Management
10.4 Public's Understanding of'Events'
10.5 Competition Awareness
10.6 Public Involvement
10.7 Research Contributions
10.8 Concluding Comments
References
Appendix
Index
