《中國國產轎車出口菲律賓潛力研究》為分析中國國產轎車能否出口菲律賓及如何出口的全英文學術專著，《中國國產轎車出口菲律賓潛力研究》通過理論構建、問題提出、全球進出口市場分析、進出口地文化背景分析對中國國產轎車在菲律賓市場的認知度，其在菲律賓市場上可能會遇到的阻礙及其進入菲律賓市場的具體策略提供了詳細的解析和說明，並輔以調查的具體數據和相關採訪資料。
基本介紹
- 中文名：中國國產轎車出口菲律賓潛力研究
- 作者：楊馥榕
- 出版日期：2013年11月1日
- 語種：英語, 簡體中文
- ISBN：7564325852
- 出版社：西南交通大學出版社
- 頁數：201 頁
- 開本：32 開
內容簡介,圖書目錄,
內容簡介
《中國國產轎車出口菲律賓潛力研究》由西南交通大學出版社出版。
圖書目錄
CHAPTER 1 THE PROBLEM & ITS BACKGROUND
Introduction
Theoretical Framework
Conceptual Framework
Statement of the Problem
Significance of the Study
Scope and Limitations of the Study
Definition of Terms
CHAPTER 2 REVIEW OF RELATED LITERATURE & STUDIES
Globalization
Basic Principle of Exportation
Theory Supporting of Exportation
Prerequisite of Exportation
International Marketing
Local Literature
Global Economic Integration
Policies Push Away Export's Increase
Production Capability Surplus
Relatively Small Cardinal Number
Advantage of the Cost
Standards of Production and Safety
Joint Ventures Begin to Export Their Cars
The Independent Brand Flashes in Export
Foreign Studies
Industry Historical Background
Typical Successful Cases
CHAPTER 3 RESEARCH DESIGN & PROCEDURES
Research Design
Respondent of Study
Research Instruments
Statistical Treatment of Data
CHAPTER 4 PRESENTATIONS， ANALYSIS& INTERPRETATION OF DATA
Problem 1
Problem 2
Problem 3
Problem 4
Problem 5
Problem 6
CHAPTER 5 SUMMARY OF FINDINGS， CONCLUSIONS & RECOMMENDATIONS
Summary
Conclusions
Recommendations
Acronyms
Appendix 1 Survey Questionnaire for Consumers
Appendix 2 Interview Guide for the Officials and Experts in Related Government Departments
Appendix 3 Local Car Distributors Interview Guide
Bibliography
