《hidden wealth of customers》是2012年6月Perseus出版的圖書，作者是Bill Lee。
基本介紹
- 中文名：hidden wealth of customers
- 作者：Bill Lee
- 出版社：Perseus
- ISBN：9781422172315
內容簡介
Introducing "return on relationship" with your most valuedcustomers
The traditional model of growing your business--by relying onemployees in sales, marketing, and product development--is dying.Today's most successful companies are taking a different approach:getting "customers" to market, sell, and create products forthem.
In assessing client value, most companies look at the money paidfor their goods and services. But in this book, Customer StrategyGroup CEO Bill Lee offers a compelling new vision for growth bymaximizing your "return on relationship" with selectcustomers--those that offer rich sources of hidden wealth. Adifferent type of ROI, this strategy of making the most of yourfirm's existing relationships is a modern approach to customerrelations--one that yields a distinct business advantage.
Illustrated by numerous case studies--Salesforce.com, SASInstitute, 3M, Microsoft, and others--"The Hidden Wealth ofCustomers" shows the value some customers can have by helping tomarket your offerings, penetrate foreign markets, leverage thedemand-generating power of social media, build customercommunities, improve innovation, and more. Lee explains how toeffectively engage this crucial audience, which has the power tokeep your strategy focused on important customer issues andincrease profitability.
When done right, your best customers will prospect for you whilealso speeding product adoption and improving customer satisfactionand long-term loyalty.
Consider this book a blueprint for finally making the most out ofyour most valuable customer relationships.
