anatomy of buzz revisited, the

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A new edition of the definitive handbook on word-of-mouthmarketing, completely revised and updated for today’s onlineworldWith two-thirds new material and scores of current examples fromtoday’s most successful companies, The Anatomy of Buzz Revisitedtakes readers inside the world of word-of-mouth marketing andexplains how and why it works.Based on over one hundred new interviews with thought leaders,marketing executives, researchers, and consumers, The Anatomy ofBuzz Revisited shows how to:Generate genuine buzz both online and off.Encourage people to talk about your products and services—andhelp spread the word among their friends, colleagues, andcommunities.Adapt traditional word-of-mouth strategies in today’s era ofFacebook, YouTube, and consumer-generated media.Smart, surprising, and filled with cutting-edge strategies andinsights, The Anatomy of Buzz Revisited is essential for anyone whowants to get attention for a product, message, or idea in today’smessage-cluttered world.

作者簡介

EMANUEL ROSEN was vice president of marketing for Niles Software, the maker of EndNote, for nine years. He lives in Menlo Park, California.

anatomy of buzz revisited, the

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