The Whuffie Factor : Using the Power of Social Networks to Build Your Business

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The book that catches the crest of Web 2.0 and shows how anybusiness can harness its power by increasing whuffie, the store ofsocial capital that is the currency of the digital world.Everyone knows about blogs and social networks such as Facebookand Twitter, and has heard about someone who has used them to growa huge customer base. Everyone wants to be hands-on, grassroots,and interactive, but what does this mean? And more to the point,how do you do it?As one who has actually launched a company using the power ofonline communities, and who now advises large and small companies,Tara Hunt (named by the San Francisco Chronicle, along withluminaries Jimmy Wales and Tim O’Reilly, as a digital Utopian) isthe perfect person to do this book.While The Whuffie Factor will traverse the landscape of Web 2.0and show how to become a player, it is not just another book aboutonline marketing. People see the huge business potential of theonline world and the first impulse is: Let’s throw a bunch of moneyat it. To which Tara Hunt says: “Stop! Money isn’t the capital ofchoice in online communities, it is whuffie–social capital–and howto raise it is at the heart of this book.” In the Web 2.0 world,market capital flows from having high social capital. Withoutwhuffie you lose your connections and any recommendations you makewill be seen as spam–met with negative reactions and a loss ofsocial capital.The Whuffie Factor provides businesspeople with a strategic mapand specific tactics for the constantly evolving, elusive, and, tosome, strange world of on?line communities. By connecting with yourcustomers through community interaction, you’ll raise your socialcapital, create demand, and sell more product. Consumer loyalty isa direct result of whuffie. With great stories of online businesssuccesses and cautionary tales of major missteps–recordingindustry, anyone?–Tara Hunt reveals how social networking has moreinfluence over buying decisions than any other marketing tool andhow your business can tap into the vast world of Web 2.0 to buildan unshakable foundation for twenty-first-century-style onlinesuccess.For those without millions–even thousands–to throw around, hereis a fresh perspective for using social networks to help build abusiness whether you are a start-up or a Fortune 500 giant. Eventhose in big rich companies need to learn how to be effective andnot waste their money. For them–as well as the entrepreneur–TheWhuffie Factor is an eye-opening guide to a world they probablydon’t understand all that well.

The Whuffie Factor : Using the Power of Social Networks to Build Your Business

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