《The Ultimate Question》是2006年Harvard Business School Press出版的圖書，作者是Fred Reichheld。
基本介紹
- 中文名：The Ultimate Question
- 作者：Fred Reichheld
- 出版社：Harvard Business School Press
- 頁數：224 頁
- ISBN：9781591397830
內容簡介
CEOs regularly announce ambitious growth targets, then fail to achieve them. The reason? Their growing addiction to bad profits. These corporate steroids boost short-term earnings but alienate customers. They undermine growth by creating legions of detractors—customers who complain loudly about the company and switch to competitors at the earliest opportunity. Based on extensive research, The Ultimate Question shows how companies can rigorously measure Net Promoter statistics, help managers improve them, and create communities of passionate advocates that stimulate innovation. Vivid stories from leading-edge organizations illustrate the ideas in practice. Practical and compelling, this is the one book—and the one tool—no growth-minded leader can afford to miss.。
