《The Rules of Influence》是2012年出版的圖書，作者是Crano, William。
基本介紹
- 外文名：The Rules of Influence
- 作者：Crano, William
- 出版時間：2012年3月
- ISBN：9780312552299
內容簡介
Use the science of persuasion to win people over--even when you're outnumbered and overmatched. No one doubts the power of the majority. It makes all of the rules, and most of us are willing to go along, but what happens when you're not? What about those issues that are so important to you that you're willing to take on the naysayers? It doesn't matter if you're trying to market and sell a product or service, persuade colleagues to try out a new business plan, or simply convince your family where to go for dinner in all of these cases you're going up against the majority. And while minorities fail in countless ways, these scientifically proven strategies will lead you to success. * Working from the inside: Outsiders are easy to dismiss. It's pivotal to work with the majority's interests in mind. * Focusing on the problem: Through persistence and consistency, you have much more power on a single issue even when you're outnumbered. * Cracking the majority: There's no majority without consensus. A single dissenting voice starts hundreds of fractures. By applying the science of persuasion to those moments in your life when you're overmatched, Dr. William Crano--an expert in the field of influence--gives you the tools to overcome overwhelming odds and take back control.
