《The Executive's Guide to Enterprise Social Media Strategy》是一本圖書，作者是Thomas, David B.; Barlow, Mike; Brogan, Chris
基本介紹
- 外文名：The Executive's Guide to Enterprise Social Media Strategy
- 作者：Thomas, David B.; Barlow, Mike; Brogan, Chris
- 出版時間：2011年2月
- 頁數：204 頁
- ISBN：9780470886021
- 定價：325.00 元
內容簡介
An actionable framework for developing and executing successful social media strategies supporting collaboration, teamwork and communication in modern corporations Using straightforward language, this book offers real-world stories and revealing anecdotes to demonstrate how executives and business leaders develop successful corporate social media strategies. High level guidance...(展開全部) An actionable framework for developing and executing successful social media strategies supporting collaboration, teamwork and communication in modern corporations Using straightforward language, this book offers real-world stories and revealing anecdotes to demonstrate how executives and business leaders develop successful corporate social media strategies. High level guidance to developing the practical business frameworks and policies necessary for implementing and managing successful corporate social media strategies Describes the actual processes, organizational structures, and technology platforms required to develop and execute a strategy of continuous engagement with customers, partners, and stakeholders Provides both how-to advice as well as best practices on creating an enterprise social networking strategy Other titles by Barlow: Partnering with the CIO: The Future of IT Sales Seen Though the Eyes of Decision Makers An executive handbook and referencefor social media strategy planning and development, The Executive's Guide to Enterprise Social Media Strategy answers all the questions you have on this topic, including why every corporation needs a social media strategy and how it can be successfully leveraged to achieve business objectives. Praise for The Executive’s Guide to Enterprise Social Media Strategy: How Social Networks Are Radically Transforming Your Business “This book is an ‘executive summary’ of the e-social revolution, as it applies to business. Thomas and Barlow have distilled the most thrilling and life-changing technological revolution th
