《Start With Why》是2009年Portfolio Hardcover出版社出版的圖書 作者Simon Sinek
基本介紹
- 中文名：Start With Why
- 別名：How Great Leaders Inspire Everyone to Take Action
- 作者：Simon Sinek
- 出版社：Portfolio Hardcover
- 出版時間：2009年10月29日
- 頁數：256 頁
- 定價：28 美元
- 開本：32 開
- 裝幀：Hardcover
- ISBN：9781591842804
- 語言：英語
內容簡介,圖書目錄,出版背景,作者簡介,
內容簡介
"A powerful and penetrating exploration of what separates great companies and great leaders from the rest." -Polly LaBarre, coauthor of Mavericks at Work
Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty?
In studying the leaders who've had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way-and it's the complete opposite of what everyone else does. People like Martin Luther King Jr., Steve Jobs, and the Wright brothers might have little in common, but they all started with why.
Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire.
圖書目錄
Introduction: Why Start with Why?
PART 1: AWORLD THAT DOESN’T START WITH WHY
1. Assume You Know
2. Carrots and Sticks
PART 2: AN ALTERNATIVE PERSPECTIVE
3. The Golden Circle
4. This s Not Opinion, This Is Biology
5. Clarity, Discipline and Consistency
PART 3: LEADERS NEED A FOLLOWING
6. The Emergence of Trust
7. How a Tipping Point Tips
PART 4: HOW TO RALLY THOSE WHO BELIEVE
8. Start with WHy, but Know How
9. Know WHY. Know HOW. Then WHAT?
10. Communication Is Not About Speaking, It's About Listening
PART 5: THE BIGGEST CHALENGEIS SUCE
11. When WHY Goes Fuzzy
12. Split Happens
PART 6: DISCOVER WHY
13. The Origins of a WHY
14. The New Competition
Acknowledgments
Notes
Index
出版背景
Since Portfolio was founded by Adrian Zackheim in 2001, it has emerged as a major force in nonfiction publishing for ambitious people. We connect readers with powerful ideas that inform and improve their lives, within the workplace and beyond. Portfolio authors are innovators, entrepreneurs, and experts who aren’t afraid to take risks and change the world, and who reflect the diversity of voices, identities, experiences, and goals we see in our community of readers. We strive to produce original books in fields such as technology, economics, entrepreneurship, biography, and investigative journalism, with a focus on educating and inspiring a new generation of innovative leaders.
Some of Portfolio’s bestsellers include Start with Why by Simon Sinek, #Girlboss by Sophia Amoruso, The Obstacle Is The Way by Ryan Holiday, Team of Teams by General Stanley McChrystal, This Is Marketing by Seth Godin, The Bullet Journal Method by Ryder Carroll, Brotopia by Emily Chang, and The Four by Scott Galloway.
作者簡介
Simon Sinek is an optimist and the bestselling author of Start With Why, Leaders Eat Last, Together Is Better, and Find Your Why. He is working to build a world in which the vast majority of us will wake up inspired, feel safe at work, and return home fulfilled at the end of the day. His TED talk, “How Great Leaders Inspire Action,” is one of the most widely viewed of all time. Learn more about his work at SimonSinek.com.
