《Social Business By Design》是一本圖書，作者是Hinchcliffe, Dion; Kim, Peter; Dachis, Jeff
基本介紹
- 外文名：Social Business By Design
- 作者：Hinchcliffe, Dion; Kim, Peter; Dachis, Jeff
- 出版時間：2012年5月
- 頁數：256 頁
- ISBN：9781118273210
- 定價：33.84 元
內容簡介
From the Dachis Group--the global leader in social business--comes the groundbreaking book on transformative social business strategies. Social Business By Design is the definitive management book on how to rethink the modern organization in the social media era. Based on their research and work through the Dachis Group, thought leaders Dion Hinchcliffe and Peter Kim deftly ex...(展開全部) From the Dachis Group--the global leader in social business--comes the groundbreaking book on transformative social business strategies. Social Business By Design is the definitive management book on how to rethink the modern organization in the social media era. Based on their research and work through the Dachis Group, thought leaders Dion Hinchcliffe and Peter Kim deftly explore how the social, cultural, and technological trends provoked by the social media explosion are transforming the business environment. Designed as both a strategic overview and a hands-on resource, Social Business By Design clearly shows how to choose and implement a social business strategy and maximize its impact.* Explains the mechanisms, applications, and advantages of a strategic array of social media topics, including social media marketing, social product development, crowdsourcing, social supply chains, social customer relationship management, and more* Features examples from high-profile companies such as SAP, Procter & Gamble, MillerCoors, Bloomberg, HBO, Ford, and IBM who have implemented social business strategies* Draws on the extensive research and expertise of the Dachis Group, which has helped numerous Fortune 500 clients plan, build, and activate effective social business solutions Containing actionable, high-impact techniques that save time and the bottom line, Social Business By Design will transform any organization's strategy to ensure success and avoid disruption in a fast-moving world. 迪昂·辛奇里夫，是Dachis Group的管理策略副總裁。他是國際上公認的企業社會化媒體、商務靈活性、開放商務模型和信息技術專家。他為財富500強提供研
