《Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000 : Running a Business in Today's Consumer-Driven World》是2008年Random House US出版社出版的圖書，作者是Pete Blackshaw（皮特·布萊克肖）。
基本介紹
- 書名：Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000 : Running
- 作者：Pete Blackshaw
- 出版社：Random House US出版社
- 出版時間：2008年
- ISBN：9780385522724
內容簡介,作者簡介,
內容簡介
New-media pioneer Pete Blackshaw contends that because anyone with a computer can broadcast an opinion to millions and derail a multibillion-dollar company or undermine a global brand, companies today need to build and maintain credibility on every front.
作者簡介
PETE BLACKSHAW is executive vice president of strategic services at Nielsen Online. A former coleader of interactive marketing at Procter & Gamble and a graduate of University of California at Santa Cruz, and then Harvard Business School, he has been on the cutting edge of online media, consumer opinion, and word-of-mouth behavior for more than a decade, and is quoted frequently in the media. He lives in Cincinnati, Ohio.
