《Psychology of the Consumer and Its Development》是1999年6月出版的圖書，作者是Webb, Robert C.。
基本介紹
- 外文名：Psychology of the Consumer and Its Development
- 作者：Webb, Robert C.
- 出版時間：1999年6月
- ISBN：9780306460739
內容簡介
This is an unusually understandable survey of the forces or perception and feeling that determine the purchases we make; the roles played by fashion, fads, and status; and the psychological needs that they fulfill. The book discusses how children become consumers and how they change as they age. Research based throughout, it shows how ads use classical conditioning, harnessing psychological motivation to create image and sell products.
