One Simple Idea : Turn Your Dreams into a Licensing Goldmine While Letting Others

One Simple Idea : Turn Your Dreams into a Licensing Goldmine While Letting Others

《One Simple Idea : Turn Your Dreams into a Licensing Goldmine While Letting Others》是2011年11月McGraw-Hill出版的圖書,作者是Stephen Key。

基本介紹

  • 中文名:One Simple Idea : Turn Your Dreams into a Licensing Goldmine While Letting Others
  • 作者:Stephen Key
  • 出版社:McGraw-Hill
  • ISBN:9780071756150
內容簡介,圖書目錄,作者簡介,

內容簡介

From the teacher and mentor of Tim Ferris ("The 4-Hour Workweek") comes a revolutionary money-making method for budding entrepreneurs: license a simple idea and let others do the work.

圖書目錄

Preface: The Ferriss Effect
Acknowledgments
Introduction:
How One Simple Idea Led to the Life of My Dreams
PART ONE The Power of One Simple Idea
1 How You Can Create the Life of Your Dreams
2 The Beauty--and Opportunity--of Open Innovation
3 CEO or CIO--Which Hat Fits You Best?
PART TWO Find Your Million-Dollar Idea
4 Look for Marketable Ideas
5 Get Creative!
6 Not Creative? Be a Product Scout
7 How to Pick Winners
PART THREE Prove Your Idea
PART FOUR Protect YOur Idea
PART FIVE Prepare to Pitch Your Idea
PART SIX Submit Your Idea to Potential Licensees
PART SEVEN Bring Your Ideas to Markdet

作者簡介

Stephen Key has successfully licensed more than 20 simple ideas that have generated billions of dollars of revenue. His "10 Steps to Bring Your Idea to Market" course, which can be found at www.inventright.com, has attracted more than 10,000 students around the world.

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