基本介紹
- 外文名：
- 類型：
- 導演：
- 編劇：
職員表,
職員表
| 導演 | 編劇 | 剪輯 |
|---|---|---|
| 導演 | 編劇 | 剪輯 |
|---|---|---|
It抯 also an opportunity to see how well-founded traditional principles of marketing are still valuable, even in this new digital world. As the ocean beneath us changes, we can see how these captains are steering the ...
8.3.3 StrategyforMarketingCommunicationofNationalDifferentiation221 8.3.4 StrategyforMarketingCommunicationofLocalAdaptation222 8.4CulturalCodesincrossCulturalMarketingMessages.223 8.4.1 CulturalCodesofProductsintheMessage223 8.4.2 ...
他也是高人氣的演說家，文章作品經常出現在英國的商業報章雜誌上，並著有好幾本暢銷商業書如：《品牌勝戰錄》（Brand ）《行動行銷：簡訊革命》（Mobile Marketing: The message revolution）、《e化公關》（E-PR: The essential guide...
20 Designing and Managing Integrated Marketing Communications 21 Managing Advertising, Sales Promotion, and Public Relations 22 Managing the Sales Force 23 Managing Direct and Online Marketing MANAGING THE MARKETING EFFORT Organizin...
1.THE MARKETING PROCESS Marketing in a Changing World: Creating Customer Value and Sarisfaction What Is Marketing?Needs, Wants, and Demands Products Vatue, Satisfaction, and Qualty Exchange,Transactions. and Relationships Mark...
Why the Field of Consumer Behavior Developed Development ofthe Marketing Concept The Role of Corisumer Research Ethics In Marketing Business School Education The Consumer Movement .Ethics and the Corporate Environment Planofthe...
Who Organizes the Facts?The Strategy Document Marketing Obyective The Product The Target Audimce Promise and Support Brand Personality Strategy Statment Message Development Research Diagnostic Research and Early Feedback Commtunica...
an integrated marketing communications strategy. The text underscores the importance of recognizing that a firm must use all promotional tools available to convey a unified message to the consumer. The integrated marketing ...