《Managing Global Business Strategies》是一本圖書，作者是McManus, John; White, Don; Botten, Neil
基本介紹
- 外文名：Managing Global Business Strategies
- 作者：McManus, John; White, Don; Botten, Neil
- 出版時間：2008年8月
- 頁數：246 頁
- ISBN：9780857091963
- 定價：79.10 美元
Managing Global Business Strategies
相關詞條
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12 Managing Life-Cycle Strategies 13 Designing Marketing Strategies for Market Leaders, Challengers,Followers, and Nichers 14 Designing and Managing Global Marketing Strategies PLANNING MARKETING PROGRAMS 15 Managing Product Lines, ...
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4.Managing in a Global Environment 5.Social Responsibility and Managerial Ethics 6.Decision Making: The Essence of the Manager's Job PART THREE PLANNING 7.Foundations of Planning 8.Strategic Management 9.Planning Tools and ...
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7. Segmenting the Business Market.8. Organizational Demand Analysis.9. Business Marketing Planning: Strategic Perspectives.10. Business Marketing Strategies for Global Markets.11. Managing Products for Business Markets.12. ...
