《Launching New Ventures》是2011年出版的圖書，作者是Allen, Kathleen R。
基本介紹
- 外文名：Launching New Ventures
- 作者：Allen, Kathleen R
- 出版時間：2011年6月
- 頁數：577 頁
- ISBN：9780538481793
- 定價：316.34 美元
內容簡介
"Launching New Ventures, Fourth Edition", provides today's entrepreneurs with the tools to conceive and start a successful new venture in a global marketplace. It is organised to follow the logical process of new venture creation from recognising an opportunity to testing a business concept in the marketplace to creating a company to implement the concept through the writing of a business plan. "Launching New Ventures, Fourth Edition", represents the most current thoughts, ideas and practices in the field of entrepreneurship.
