《Dragons at Your Door》是Harvard Business Review Press出版的圖書，作者是Ming Zeng，Peter J. Williamson
基本介紹
- ISBN：9781422102084
- 作者：Ming Zeng、Peter J. Williamson
- 出版社：Harvard Business Review Press
- 出版時間：2007年6月
- 頁數：239
- 定價：USD 32.00
- 裝幀：Hardcover
- 原作品：龍行天下：改變全球競爭格局的中國成本創新
內容簡介
Book Description The new competitive challenge from Chinese businesses is like nothing seen by Western companies since the Japanese arrived twenty years ago with their cars and consumer electronics. To fend off these fierce competitors, managers must forget yesterday’s image of Chinese companies as producers of cheap, low-quality imitations flooding world markets. In fact, by...(展開全部) Book Description The new competitive challenge from Chinese businesses is like nothing seen by Western companies since the Japanese arrived twenty years ago with their cars and consumer electronics. To fend off these fierce competitors, managers must forget yesterday’s image of Chinese companies as producers of cheap, low-quality imitations flooding world markets. In fact, by strategically implementing what the authors call cost innovation, Chinese firms are advancing into high-end products and industries and competing for such high-value activities as engineering, design, and even R&D.The first book to examine this new competitive force, Dragons at Your Door exposes the strategies, strengths, and weaknesses of these fast-rising Chinese competitors, surfaces the underlying logic that enables Chinese firms to attack high-end industries, and provides critical new insight into these very different competitors.
