《Brand You》是2012年9月出版的圖書，作者是Purkiss、John、Royston-Lee、 David。
基本介紹
- 中文名：Brand You
- 作者：Purkiss、John、Royston-Lee、David
- 語言：英語
- 出版時間：2012年9月
- 頁數：264 頁
- ISBN：9780273777694
- 定價：24.99 美元
內容簡介
In the modern workplace, clearly defined hierarchies are on the wane, few of us have 'jobs for life' and many of us have portfolio careers or are self-employed. In these self-reliant times, it's essential to be remembered for the right reasons. Brand You helps you develop a powerful personal brand, both on- and offline, and shows you how to: * Discover your talents, values and purpose * Become more visible in your market * Make the most of your networks * Build your brand online using blogs, LinkedIn, Facebook and Twitter * Attract people who want what you do in the way that you do it This new, extended edition is the definitive guide to personal branding and is packed with new material on social media, charisma and discovering your mission, as well as new exercises and examples. （原文）
