Brain Bugs

Brain Bugs

《Brain Bugs》是W. W. Norton & Company出版的圖書,作者是Dean Buonomano

基本介紹

  • ISBN:9780393076028
  • 作者:Dean Buonomano
  • 出版社:W. W. Norton & Company
  • 出版時間:2011年7月11日
  • 頁數:310
  • 定價:USD 25.95
  • 裝幀:Hardcover
內容簡介
The human brain is more beautiful and complex than anything we could ever build but it's far from perfect. Our memory is unreliable; we can't multiply large sums in our heads; advertising manipulates our judgment; we tend to distrust people who are different from us; supernatural beliefs are hard to shake and we prefer instant gratification to long-term gain. Dean Buonomano ill...(展開全部) The human brain is more beautiful and complex than anything we could ever build but it's far from perfect. Our memory is unreliable; we can't multiply large sums in our heads; advertising manipulates our judgment; we tend to distrust people who are different from us; supernatural beliefs are hard to shake and we prefer instant gratification to long-term gain. Dean Buonomano illuminates the causes and consequences of these "bugs" in terms of the brain's innermost workings and their evolutionary purposes. He then goes a step further, examining how our brains function - and malfunction - in the digital, predator-free, information-saturated, special effects-addled world that we have built for ourselves. Along the way, this lively, surprising tour of mental glitches and how they arise gives us the tools to hone our cognitive strengths while recognising our inherent weaknesses. 作者:(美)博南諾 譯者:吳越 迪恩·博南諾,現居洛杉磯,是美國加州大學洛杉磯分校神經生物學系及心理與腦研究所的教授。他的研究榮獲美國國立衛生研究院及美國國家科學基金的贊助。 查看所有商品描述

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