《20/20 money: see the markets clearly and invest better than the pros》是2009年Wiley出版的圖書，作者是Michael Hanson。
基本介紹
- 中文名：20/20 money: see the markets clearly and invest better than the pros
- 作者：Michael Hanson
- 出版社：Wiley
- ISBN：9780470285398
內容簡介,圖書目錄,作者簡介,
內容簡介
2O/2O Money: See the Markets Clearly and Invest Better Thanthe ProsTo be a more successful investor, you need to see the investmentlandscape more clearly. 20/20 Money—from Fisher InvestmentsPress—can help you achieve this goal.Designed to help you think differently about your investingchoices, this reliable resource addresses new ideas and challengeswidely held conventions. With 20/20 Money as your guide, you'llquickly learn how gaining a firm understanding of variousconcepts—from stock market and systems theory to neuroscience andpsychology—can help you begin making better investment decisions.Along the way, you'll also discover some of the most successfulstrategies for thinking and learning, and how they can be appliedto your investing endeavors.To become a better investor, you have to have the discipline tomake tough choices—choices that may not always be in line withtradition or commonly accepted invested wisdom. But the approachoutlined throughout these pages can help you gain the vision tobegin making better-informed investment decisions.From the Inside Flap，A majority of investors—both experienced professionals andaspiring individuals—are blinded by conventional investing ideasthat just don't work. The fact is that many of us end up makingcostly mistakes because we don't understand the basic ways marketswork.What you need to succeed is a new investing lens, one that allowsyou to see things in a different way than most—one that helps youthink differently. That's why Michael Hanson, a senior editor andcolumnist for Fisher Investments' MarketMinder.com, has written20/20 Money.While understanding economic fundamentals and analyzing data areimportant aspects of investing, without a clear vision andwell-developed philosophy to help drive decisions, you can fallshort of achieving your investing goals.Through an interdisciplinary discussion ranging from stock markettheory, mathematics, and history to systems theory, psychology, andscience, 20/20 Money—the latest title from Fisher InvestmentsPress—ventures outside the narrow realm of investing to help yougain the focus needed to help you in your efforts to protect yourportfolio and produce superior long-term returns in even the mostdifficult market conditions. Page by page, you'll discover howto:Use current research in neuroscience and behavioral psychology tounderstand how your perceptions and natural emotions are oftencontradictory to your best financial interestsApply the power of self-awareness and self-observation to builddiscipline and avoid common investing pitfallsNavigate the media and gauge investor sentiment—not only to getthe information you need, but also to ignore distractingnoiseAnalyze the stock market and economy as a complex, emergent,adaptive system (CEAS)Forecast stock markets in terms of probability and use patternrecognitionCreate a framework—or set of heuristics—for managing your ownportfolioRecognize risk in its many forms and overcome obstacles duringturbulent times。Along the way, you'll also discover some of the most successfulstrategies for thinking and learning, and how they can be appliedto better investing.If you intend on making money in the markets, having 20/20investing vision can help. Filled with in-depth insights andpractical advice, 20/20 Money puts this discipline in perspectiveand shows you how making the right choices can make all thedifference in today's dynamic market environment.
圖書目錄
Acknowledgments.
Introduction.
Chapter 1 Investing is a Science.
Apollo's Arrow Shot Crooked.
Dionysus—More Than Just a Good Vintner.
Use the Method, Not the Dogma.
Careful with Categories.
Could Math be Wrong?
Reduction: Why You Can't Quantify Everything.
Chapter 2 Investing is a Discipline.
Discipline, Discipline, Discipline.
Sagacity: Seeing Isn't Believing.
Understanding and Being Curious.
Chapter 3 Human Behavior.
Brain Basics.
Brains on the Market.
My, What a Terrible Memory You Have!
Bad Behavioral Finance.
Behavioral Miscellany.
Chapter 4 Sentiment and the Media.
Sentiment Basics.
News and the Media.
What's Their Motive?
Tips and Tricks to Navigate the Media.
Metaphors We Invest By.
Chapter 5 How Stock Markets Really Work.
Capitalism by Any Other Name.
It's Complicated…A Crash Course in CEAS.
The New Golden Rule.
Oldest and Still the Best: Supply and Demand.
Chapter 6 Forecasting, Part 1—The Principle ofProbability.
Forecasting Is Strange Alchemy.
Types of Predictions.
Probability Theory, or How Markets Are Nothing Like CoinTosses.
The Biggest Problem of Them All.
Investing Lessons from Probability.
Looking Ahead…
Chapter 7 Forecasting, Part 2 —Recognizing Patterns.
A Pattern by Any Other Name.
Stock Market Patterns.
Patterns through the Noise.
It's a Game of Relative Expectations.
Back to the Future: Using History to Find Patterns.
Three Big Drivers.
An Optimistic Note on Future Patterns.
Chapter 8 Practical Portfolio Management.
The Virtues of Heuristics.
Goal Setting.
Personal Goals.
Portfolio Goals.
The Top-Down Philosophy.
Miscellaneous Heuristics.
Chapter 9 The Nature of Risk and Navigating Markets inTroubled Times.
Risk and Uncertainty.
Financial Risk, or What Happens When You Assume.
In Troubled Times.
Parting Thoughts.
Notes.
Selected Bibliography and Further Reading.
About the Author.
Index.
作者簡介
Michael J. Hanson has been an investment banker as well as a stock analyst and is currently a senior editor and recurring columnist at Fisher Investments' MarketMinder.com. He has lectured on topics in money management at the Haas School of Business at the University of California, Berkeley, and speaks regularly throughout the country on a variety of topics, including capital markets and behavioral finance.
