《外貿函電》作為國際經濟與貿易專業核心課程的實戰教材，取材真實，內容覆蓋面適當，包括外貿交易過程的重要環節，如：與外方建立業務關係、資信調查、詢盤、發盤、還盤、促銷、下訂單、簽約、包裝、投保、裝運、索賠理賠、安全收匯以及參加展會等。《外貿函電》內容翔實嚴謹，反映了當今世界進出口業務的現實與最新變化，例文能真切反映交易的實際過程，注重培養學生的實際套用能力，貼近學生的就業需求。
基本介紹
- 書名：高等院校網路教育系列教材:外貿函電
- 作者：蔡惠偉
- 出版日期：2012年8月1日
- 語種：簡體中文, 英語
- ISBN：7562833605, 9787562833604
- 外文名：International Business Communication
- 出版社：華東理工大學出版社
- 頁數：229頁
- 開本：16
- 品牌：華東理工大學出版社
內容簡介,圖書目錄,
內容簡介
《外貿函電》體現了遠程教育的特色，適合用作網路教育國際經濟與貿易專業學生的教學用書，也可作為自學者的學習用書。
圖書目錄
Unit One Job Requirements and the Forms of Business Letters
Job Requirements
The Forms of Business Letters
Summary
Exercises
Unit Two Establish Business Relations
Introduction
Business Letters
Pattern A of Business Letters
Relevant Terms
Useful Phrases
Summary
Exercises
Unit Three Credit Inquiry
Introduction
Business Letters
Pattern B of Business Letters
Relevant Terms
Useful Phrases
Summary
Exercises
Unit Four Enquiries and Replies
Introduction
Business Letters
Pattern C of Business Letters
Relevant Terms
Useful Phrases
Summary
Exercises
Unit Five Quotations and Pro forma Invoices
Introduction
Business Letters
Pattern D of Business Letters
Relevant Terms
Useful Phrases
Summary
Exercises
Unit Six Offers, Counter-offers and Re-counter Offers
Introduction
Business Letters
Pattern E of Business Letters
Relevant Terms
Useful Phrases
Summary
Exercises
Unit Seven Orders and Their Fulfillment
Introduction
Business Letters
Pattern F of Business Letters
Relevant Terms
Useful Phrases
Summary
Exercises
Unit Eight Sales Confirmations
Introduction
Business Letters
Pattern G of Business Letters
Relevant Terms
Useful Phrases
Summary
Exercises
Unit Nine Terms of Payment
Introduction
……
Unit Ten Packing
Unit Eleven Insurance
Unit Twelve Shipping Instructions and Shipping Advice
Unit Thirteen Trade Disputes and Settlement
Unit Fourteen Sales Promotion
Unit Fifteen Expos
Appendix Ⅰ 網路教育《外貿函電》教學周曆
Appendix Ⅱ 網路教育《外貿函電》（本）課程教學大綱
Appendix Ⅲ 網路教育《外貿函電》（本）課程考試大綱
Appendix Ⅳ Commercial Acronyms and Abbreviations
Appendix Ⅴ Key to Exercises
Job Requirements
The Forms of Business Letters
Summary
Exercises
Unit Two Establish Business Relations
Introduction
Business Letters
Pattern A of Business Letters
Relevant Terms
Useful Phrases
Summary
Exercises
Unit Three Credit Inquiry
Introduction
Business Letters
Pattern B of Business Letters
Relevant Terms
Useful Phrases
Summary
Exercises
Unit Four Enquiries and Replies
Introduction
Business Letters
Pattern C of Business Letters
Relevant Terms
Useful Phrases
Summary
Exercises
Unit Five Quotations and Pro forma Invoices
Introduction
Business Letters
Pattern D of Business Letters
Relevant Terms
Useful Phrases
Summary
Exercises
Unit Six Offers, Counter-offers and Re-counter Offers
Introduction
Business Letters
Pattern E of Business Letters
Relevant Terms
Useful Phrases
Summary
Exercises
Unit Seven Orders and Their Fulfillment
Introduction
Business Letters
Pattern F of Business Letters
Relevant Terms
Useful Phrases
Summary
Exercises
Unit Eight Sales Confirmations
Introduction
Business Letters
Pattern G of Business Letters
Relevant Terms
Useful Phrases
Summary
Exercises
Unit Nine Terms of Payment
Introduction
……
Unit Ten Packing
Unit Eleven Insurance
Unit Twelve Shipping Instructions and Shipping Advice
Unit Thirteen Trade Disputes and Settlement
Unit Fourteen Sales Promotion
Unit Fifteen Expos
Appendix Ⅰ 網路教育《外貿函電》教學周曆
Appendix Ⅱ 網路教育《外貿函電》（本）課程教學大綱
Appendix Ⅲ 網路教育《外貿函電》（本）課程考試大綱
Appendix Ⅳ Commercial Acronyms and Abbreviations
Appendix Ⅴ Key to Exercises
