朱煜明主編的《高等院校十二五規劃教材:新經濟管理英語》是為管理專業本科及MBA碩士研究生編寫的專業英語教程。全書分為9個模組（Section）18個單元（Unit），其內容涵蓋管理與決策、經濟學、組織行為與人力資源、市場行銷、生產與運營管理、戰略管理、會計與財務、項目管理、信息與知識管理等方面，選文語言規範準確，體裁多樣。每個單元由精讀、泛讀、專業辭彙注釋、練習4部分組成。《高等院校十二五規劃教材:新經濟管理英語》採用模組化設計，與學生所學專業內容結合緊密，針對性強，能激發學習積極性。通過《高等院校十二五規劃教材:新經濟管理英語》的學習，學生可以有效地掌握經濟、管理方面的專業辭彙，提高閱讀和寫作能力。《高等院校十二五規劃教材:新經濟管理英語》除了用於管理和經濟專業本科及MBA碩士研究生專業英語教材外，也可作為其他相關專業的專業外語教材，以及相關專業人士英語自學材料。
基本介紹
- 書名：高等院校十二五規劃教材:新經濟管理英語
- 出版社：西北工業大學出版社
- 頁數：345頁
- 開本：16
- 品牌：西北工業大學出版社
- 作者：朱煜明主編 朱煜明
- 出版日期：2011年2月1日
- 語種：英語
- ISBN：9787561230138
Section 1 Management and Decision Making
Unit 1 Management
Part 1 Intensive Reading Managements New Paradigms
Notes
Part 2 Extensive Reading Gentlemen, This Is Football
Notes
Exercises
Unit 2 Decision Making
Part 1 Intensive Reading Introduction to Decision Making Methods
Notes
Part 2 Extensive Reading Elements of Decisions
Notes
Exercises
Section 2 Economics
Unit 3 The Outline of Economy
Part 1 Intensive Reading Economics.The Foundation of Business
Notes
Part 2 Extensive Reading Ten Principle of Economics
Notes
Exercises
Unit 4 The Outline of Economy
Part 1 Intensive Reading Money.Introduction
Notes
Part 2 Extensive Reading Optimal Response to the Fed Printing Dollars
Notes
Exercises
Section 3 Organizational Behavior and Human Resource
Unit 5 Organizational Behavior
Part 1 Intensive Reading An Overview of Organizational Behavior
Notes
Part 2 Extensive Reading Global Organizational Behavior
Notes
Exercises
Unit 6 Human Resource
Part 1 Intensive Reading HR Management Contributes to Organizational
Success
Notes
Part 2 Extensive Reading An Overview of Human Resource Management
Notes
Exercises
Section 4 Marketing
Unit 7 The Concept of Marketing
Part 1 Intensive Reading What Is Marketing?
Notes
Part 2 Extensive Reading Swatehmobile:Is the Time Right forSmall Cars
Notes
Exercises
Unit 8 International Marketing
Part 1 Intensive Reading Global Marketing in the Twenty-First Century
Notes
Part 2 Extensive Reading Look Whos Stalking Wal-Mart
Notes
Exercises
Section 5 Production and Operations Management
Unit 9 Operations Management and Product Development
Part 1 Intensive Reading Introduction to Operations Management
Notes
Part 2 Extensive Reading Product Development Process
Notes
Exercises
Unit 10 Supply Chain Management and Quality Management
Part 1 Intensive Reading Supply Chain Management
Notes
Part 2 Extensive Reading Quality Management and Jurans Legacy
Notes
Exercises
Section 6 Strategic Management
Unit 11 An Overview on Strategic Management
Part 1 Intensive Reading The Strategic Management Process
Notes
Part 2 Extensive Reading Understanding Strategy
Notes
Exercises
Unit 12 Industry Analysis
Part 1 Intensive Reading The Five Competitive Forces That Shape Strategy（Part I ）
Notes
Part 2 Extensive Reading The Five Competitive Forces That Shape
Strategy （Part II ）
Notes
Exercises
Section 7 Accounting and Financial Management
Unit 13 Accounting
Part 1 Intensive Reading A Review of Accounting
Notes
Part 2 Extensive Reading Management Accounting as Normal Social Science
Notes
Exercises
Unit 14 Financial Management
Part 1 Intensive Reading The Fundamental of Financial Management
Notes
Part 2 Extensive Reading Financial Performance and Goal Setting
Notes
Exercises
Section 8 Project Management
Unit 15 Project Management and Project Manager
Part 1 Intensive Reading Introduction to Project Management
Notes
Part 2 Extensive Reading How to Be a Successful Project Manager
Notes
Exercises
Unit 16 Project Planning
Part 1 Intensive Reading Planning Fundamentals
Notes
Part 2 Extensive Reading Project Management of Unexpected Events
Notes
Exercises
Section 9 Information Management
Unit 17 Framework of Information Management
Part 1 Intensive Reading Towards a Framework for Information Management
Notes
Part 2 Extensive Reading Barriers to Information Management
Notes
Exercises
Unit 18 Issues of Information Management
Part 1 Intensive Reading Information Management
Notes
Part 2 Extensive Reading Corporate Portals:a Literature Review of a New Concept in Information Management
Notes
Exercises
Unit 1 Management
Part 1 Intensive Reading Managements New Paradigms
Notes
Part 2 Extensive Reading Gentlemen, This Is Football
Notes
Exercises
Unit 2 Decision Making
Part 1 Intensive Reading Introduction to Decision Making Methods
Notes
Part 2 Extensive Reading Elements of Decisions
Notes
Exercises
Section 2 Economics
Unit 3 The Outline of Economy
Part 1 Intensive Reading Economics.The Foundation of Business
Notes
Part 2 Extensive Reading Ten Principle of Economics
Notes
Exercises
Unit 4 The Outline of Economy
Part 1 Intensive Reading Money.Introduction
Notes
Part 2 Extensive Reading Optimal Response to the Fed Printing Dollars
Notes
Exercises
Section 3 Organizational Behavior and Human Resource
Unit 5 Organizational Behavior
Part 1 Intensive Reading An Overview of Organizational Behavior
Notes
Part 2 Extensive Reading Global Organizational Behavior
Notes
Exercises
Unit 6 Human Resource
Part 1 Intensive Reading HR Management Contributes to Organizational
Success
Notes
Part 2 Extensive Reading An Overview of Human Resource Management
Notes
Exercises
Section 4 Marketing
Unit 7 The Concept of Marketing
Part 1 Intensive Reading What Is Marketing?
Notes
Part 2 Extensive Reading Swatehmobile:Is the Time Right forSmall Cars
Notes
Exercises
Unit 8 International Marketing
Part 1 Intensive Reading Global Marketing in the Twenty-First Century
Notes
Part 2 Extensive Reading Look Whos Stalking Wal-Mart
Notes
Exercises
Section 5 Production and Operations Management
Unit 9 Operations Management and Product Development
Part 1 Intensive Reading Introduction to Operations Management
Notes
Part 2 Extensive Reading Product Development Process
Notes
Exercises
Unit 10 Supply Chain Management and Quality Management
Part 1 Intensive Reading Supply Chain Management
Notes
Part 2 Extensive Reading Quality Management and Jurans Legacy
Notes
Exercises
Section 6 Strategic Management
Unit 11 An Overview on Strategic Management
Part 1 Intensive Reading The Strategic Management Process
Notes
Part 2 Extensive Reading Understanding Strategy
Notes
Exercises
Unit 12 Industry Analysis
Part 1 Intensive Reading The Five Competitive Forces That Shape Strategy（Part I ）
Notes
Part 2 Extensive Reading The Five Competitive Forces That Shape
Strategy （Part II ）
Notes
Exercises
Section 7 Accounting and Financial Management
Unit 13 Accounting
Part 1 Intensive Reading A Review of Accounting
Notes
Part 2 Extensive Reading Management Accounting as Normal Social Science
Notes
Exercises
Unit 14 Financial Management
Part 1 Intensive Reading The Fundamental of Financial Management
Notes
Part 2 Extensive Reading Financial Performance and Goal Setting
Notes
Exercises
Section 8 Project Management
Unit 15 Project Management and Project Manager
Part 1 Intensive Reading Introduction to Project Management
Notes
Part 2 Extensive Reading How to Be a Successful Project Manager
Notes
Exercises
Unit 16 Project Planning
Part 1 Intensive Reading Planning Fundamentals
Notes
Part 2 Extensive Reading Project Management of Unexpected Events
Notes
Exercises
Section 9 Information Management
Unit 17 Framework of Information Management
Part 1 Intensive Reading Towards a Framework for Information Management
Notes
Part 2 Extensive Reading Barriers to Information Management
Notes
Exercises
Unit 18 Issues of Information Management
Part 1 Intensive Reading Information Management
Notes
Part 2 Extensive Reading Corporate Portals:a Literature Review of a New Concept in Information Management
Notes
Exercises
