《體驗漢語短期教程·商務篇（英語版）（修訂版）》是2019年高等教育出版社出版的圖書，作者是張紅、岳薇。
基本介紹
- 書名：體驗漢語短期教程·商務篇（英語版）（修訂版）
- 作者：張紅、岳薇
- 出版社：高等教育出版社
- 出版時間：2019年3月1日
- ISBN：9787040510102
內容簡介,圖書目錄,
內容簡介
“體驗漢語短期系列教程”自2005年陸續出版以來，受到全球數以萬計的漢語教師和學習者的關注和喜愛。為順應時代變化，緊跟漢語教學的快速發展，編寫組在對該系列的使用情況進行了廣泛調研、認真聽取一線教師的寶貴建議後，對該系列教程進行了全面修訂和完善。
《體驗漢語短期教程·商務篇（英語版）（修訂版）》的使用對象包括在華外國企業、商務機構和政府人員，以及世界各地的對華商務人員，編寫者來自國內商務漢語方面實力強的一線教師。
《體驗漢語短期教程·商務篇（英語版）（修訂版）》以實用的交際任務為主線編寫，編寫過程中充分重視“體驗式、任務型”教學理念，體現了體驗式教學的現代教學理念，為使用者提供了任務型的學習方案。在體例設計上，汲取了國際上商務英語教材的成功經驗，設定了“商務交際”“知識連結”等實用商務漢語任務模組，使學習者在中國的商務文化環境中演練實用的商務語言與活動。
圖書目錄
Lesson 1 初次見面
1． Be able to introduce yourself and others in Chinese
2． Be able to introduce job titles in Chinese
3． Be able to design your own name card in Chinese
Lesson 2 工作團隊
1． Be able to describe organizational structure of a company in Chinese
2． Be able to describe your job in Chinese
3． Be able to interview in Chinese
Lesson 3 日程安排
1． Be able to book tickets in Chinese
2． Be able to arrange work in Chinese
3． Be able to introduce daily work in Chinese
Lesson 4 辦公地點
1． Be able to describe a company's location in Chinese
2． Be able to introduce the location of a workplace in Chinese
3． Be able to order merchandise in Chinese
Lesson 5 商務宴會
1． Be able to arrange banquets in Chinese
2． Be able to invite guests to attend banquets in Chinese
3． Be able to give a toast in Chinese
Lesson 6 網上辦公
1． Be able to shop on the Chinese Internet
2． Be able to introduce online work in Chinese
3． Be able to attend a Chinese network meeting
Lesson 7 市場行銷
1． Be able to describe consumer behavior in Chinese
2． Be able to carry out a simple market analysis in Chinese
3． Be able to express your opinion about advertising
Lesson 8 財務管理
1． Learn about the financial management of a company
2． Be able to analyze Chinese financial statements
3． Be able to make a Chinese budget
Lesson 9 商業諮詢
1． Be able to introduce the basics of commercial consulting companies in Chinese
2． Be able to analyze the management characteristics of different companies in Chinese
3． Be able to offer consultation services to companies in Chinese
Lesson 10 戰略管理
1． Beable to describe the strategic planning process in Chinese
2． Be able to introduce how to establish a brand in Chinese
3． Be able to explain the reasons why a company changes its strategy in Chinese
Lesson 11 企業文化
1． Learn about enterprise culture
2． Be able to introduce the details of enterprise culture inChinese
3． Be able to analyze different enterprise culture in Chinese
Lesson 12 社會貢獻
1． Be able to introduce the social contributions of enterprises in Chinese
2． Be able to introduce charity activities in Chinese
3． Be able to introduce how to prepare charity activities in Chinese
詞語表
翻譯
