基本介紹
簡介,教育經歷,教學科目,學術任職,期刊編委,會議組織,研究成果,
簡介
馮娟，女，清華大學管理科學系教授。研究領域主要包括經濟建模、定價、廣告、線上評論與e-WOM等。
在國際學術期刊和會議上發表論文60餘篇，其中主要研究成果發表於UTD-24商學頂級期刊（如：Information Systems Research、Management Science、Marketing Science、Production and Operations Management、INFORMS Journal on Computing），FT-50 期刊（如：Journal of Management Information Systems）以及其他管理科學領域內著名的國際權威期刊。 多次任職信息系統領域國內外頂級會議的聯合主席或評審會，如PACIS、ICIS等。
目前的研究課題主要關注IT對核心管理問題帶來的新挑戰，包括定價，競爭， 廣告，雲計算與SaaS等現象；IT對信息環境帶來的新變化，包括社交媒體如何助力普惠金融，線上評論與UGC怎樣改變消費者行為和廠商定價等；以及數位技術帶來的政策挑戰，包括對國際貿易的影響：跨境代購與灰色市場；對政府文化政策的影響，以及區塊鏈與數據確權，數據治理等。
在加入清華大學之前，馮娟教授任香港城市大學商學院資訊系統系教授。
教育經歷
Ph.D. — 賓夕法尼亞州立大學，獲工商管理博士，並運籌學博士雙學位
B.A. — 中國人民大學，獲經濟學學士
教學科目
主講本科生，研究生，EMBA及DBA課程，主要包括：
- 商務智慧型與決策（Business Intelligence）
- 多渠道行銷（Multi-Channel Marketing）
- 網際網路策略 (Internet Strategy)
- 系統分析與設計（System Analysis &Design）
- 項目管理 (Project Management)等。
學術任職
期刊編委
目前擔任:
- Information System Research 資深編輯 （Senior Editor）；
- Production and Operations Management 資深編輯 （Senior Editor）；
- Electronic Commerce Research & Application資深編輯 （Senior Editor）。
會議組織
- 會議聯合主席，亞太信息系統年會 PACIS 2017 &2014 Track Co-Chair, Track of Economics of IS, PACIS (Pacific Asia Conference on Information Systems) 2017 2014；
- 會議聯合主席，國際信息系統會議ICIS 2017 &2016 &2015 &2011 Track Co-Chair, track of Economics and Value of IS, ICIS (International Conference on Information Systems) ；
研究成果
代表作
- Liu, Yuewen; Feng, Juan /Does Money Talk? The Impact of Monetary Incentives on User-Generated Content Contributions. March 2021; Information Systems Research.
- Wang, Qi; Feng, Juan; Jiang, Xuping; Xie, Jinhong. Multiple-Winner Award Rules in Online Procurement Auctions. June 2019; Production and Operations Management.
- Feng, Juan; LI, Xin; ZHANG, Michael Xiaoquan. Online Product Reviews-Triggered Dynamic Pricing: Theory and Evidence. 2018; Information Systems Research.
- Liu, Yang; Feng, Juan; Liao, Xiuwu. When Online Reviews Meet Sales Volume Information: Is More or Accurate Information Always Better?. December 2017; Information Systems Research. Vol. 28, No. 4, pp. 723-743
- Zhang, Zhongju; Feng, Juan. Price of identical product with gray market sales: An analytical model and empirical analysis. June 2017; Information Systems Research. Vol. 28, No. 2, pp. 397-412
- Feng, Juan; Xie, Jinhong. Performance-based advertising: Advertising as signals of product quality. September 2012; Information Systems Research. Vol. 23, No. 3 PART 2, pp. 1030-1041
- Zhang, Xiaoquan; Feng, Juan. Cyclical bid adjustments in search-engine advertising. September 2011; Management Science. Vol. 57, No. 9, pp. 1703-1719
- Chen, J.; Feng, Juan; Whinston, Andrew B. Keyword auctions, unit-price contracts, and the role of commitment. May 2010; Production and Operations Management. Vol. 19, No. 3, pp. 305-321
- Feng, Juan. Optimal mechanism for selling a set of commonly ranked objects. May 2008; Marketing Science. Vol. 27, No. 3, pp. 501-512
- Feng, Juan; Bhargava, Hemant K.; Pennock, David M. Implementing sponsored search in web search engines: Computational evaluation of alternative mechanisms. December 2007; INFORMS journal on computing. Vol. 19, No. 1, pp. 137-148
- Feng, Juan; Shen, Zuo-Jun Max; Zhan, Roger Lezhou. Ranked items auctions and online advertisements. July 2007; Production and Operations Management. Vol. 16, No. 4, pp. 510-522
- Bhargava, Hemant K.; Feng, Juan. Pure bundling better than mixed? or, why doesn't AOL offer standardized dial-up service?. 2004; Proceedings of the Hawaii International Conference on System Sciences. Vol. 37, pp. 3307-3315
