電子商務英語創新型教程

《電子商務英語創新型教程》是2019年12月人民郵電出版社出版的圖書，作者是吳含、馮克江、陳秀梅、鄧志超。

基本介紹

• 書名：電子商務英語創新型教程
• 作者：吳含、馮克江、陳秀梅、鄧志超
• ISBN：9787115430953
• 頁數：205頁
• 定價：42元
• 出版社：人民郵電出版社
• 出版時間：2019年12月
• 裝幀：平裝
• 開本：16開

內容簡介

本書有8個單元，包括電子商務概述、網路行銷、電子商務支付、電子商務物流、客戶關係管理、電子商務風險管理、電子商務新趨勢本書借鑑了國內外電子商務課程教材和業界最新技術和動態，結合大量的實際案例和模擬情境對話，用英語幫助電子商務等專業的學生梳理了相關課程的主要知識，突出了套用性、實踐性，以通俗講解概念、詳細說明業務操作流程、技巧為主要原則，以循序漸進的方式幫助讀者學習和套用電子商務英語。

圖書目錄

Chapter 1　Introduction to Electronic Commerce　1

Part　1 Lead-in　2

Part　2 Intensive Reading　3

Text　A China’s Other E-commerce Giant Follows Its Own Path　3

Text　B Major Types of E-commerce　5

Part　3 Situational Dialogue　9

Dialogue　1 Running an Online Business　10

Dialogue　2 What Kind of E-commerce Suits Our Business　11

Part　4 Extensive Reading　13

Part　5 Self-assessment Exercises: Thinking and Practice　20

Chapter　2 E-marketing　23

Part　1 Lead-in　24

Part　2 Intensive Reading　25

Text　A How to Make Your E-mail Marketing Simple，Clear and Awesome　25

Text　B What’s SEO　27

Part　3 Situational Dialogue　30

Dialogue　1 Common Types of E-marketing　30

Dialogue　2 Social Media Networks in China　32

Part　4 Extensive Reading　33

Part　5 Self-assessment Exercises: Thinking and Practice　35

Chapter　3 Electronic Payment　39

Part　1 Lead-in　40

Part　2 Intensive Reading　41

Text　A How to Use PayPal on the Google Play Store　41

Text　B How to Use Apple Pay　43

Part　3 Situational Dialogue　45

Dialogue　1 Different Types of E-payment　45

Dialogue　2 How Electronic Payment Works　46

Part　4 Extensive Reading　47

Part　5 Self-assessment Exercises: Thinking and Practice　48

Chapter　4 Logistics Management　51

Part　1 Lead-in　52

Part　2 Intensive Reading　53

Text　A Amazon and Its Own Delivery　53

Text　B Using Logistics Technology to Start a Business　55

Part　3 Situational Dialogue　57

Dialogue　1 Send a Figure Through Express Mail　57

Dialogue　2 Tracking the Mail　59

Part　4 Extensive Reading　61

Part　5 Self-assessment Exercises:Thinking and Practice　63

Chapter　5 Customer Relationship Management　65

Part　1 Lead-in　66

Part　2 Intensive Reading　67

Text　A What is Social CRM　67

Text　B How to Serve Your Social CRM in a Better Way　68

Part　3 Situational Dialogue　71

Dialogue　1 Introduce the CRM into the Company’s Management System　71

Dialogue　2 How Could I Improve the Application of CRM in Sales　72

Part　4 Extensive Reading　73

Part　5 Self-assessment Exercises:Thinking and Practice　75

Chapter　6 Cyber-attack and Internet Fraud　79

Part　1 Lead-in　80

Part　2 Intensive Reading　81

Text　A How to Prevent Cyber-attack　81

Text　B Be Cautious When Shopping Online　83

Part　3 Situational Dialogue　86

Dialogue　1 Internet Fraud　86

Dialogue　2 Hacked E-mail Account　87

Part　4 Extensive Reading　89

Part　5 Self-assessment Exercises: Thinking and Practice　92

Chapter　7 Cross-border E-commerce　95

Part　1 Lead-in　96

Part　2 Intensive Reading　97

Text　A How to Develop Overseas Customers Online　97

Text　B How Not to Be a Spammer　99

Part　3 Situational Dialogue　102

Dialogue　1 Develop Foreign Customer by Face Book　103

Dialogue　2 E-mail Direct Marketing in Foreign Trade　105

Part　4 Extensive Reading　107

Part　5 Self-assessment Exercises: Thinking and Practice　110

Chapter　8 New Trends in E-commerce　113

Part　1 Lead-in　114

Part　2 Intensive Reading　115

Text　A The Era of “Internet+” in China　115

Text　B The Era of WeChat Business　118

Part　3 Situational Dialogue　121

Dialogue　1 Shopping with Smart Phone　122

Dialogue　2 Cash Burning on E-commerce　124

Part　4 Extensive Reading　126

Part　5 Self-assessment Exercises: Thinking and Practice　131

附錄1　閱讀篇章譯文　135

附錄2　課後練習參考答案　151

附錄3　2010—2014年全國自考《電子商務英語》試卷及答案　161