《變局：組織管理創新案例集》是清華大學出版社於2022年出版的圖書，作者是王崇鋒、劉欣榮
基本介紹
- 中文名：變局：組織管理創新案例集
- 作者：王崇鋒、劉欣榮
- 語言：中文
- 出版時間：2022年9月1日
- 出版社：清華大學出版社
- ISBN：9787302616931
- 定價：55 元
內容簡介,作者簡介,目錄,
內容簡介
本案例集選取了作者團隊近年來入庫清華經管學院中國工商管理案例中心的16篇與組織管理創新的實踐案例，擬將本書分為“邊界突圍”“運作最佳化”“結構張力”以及“韌性組織”四個篇章，分別闡述企業“如何尋找發展機會”“如何最佳化內外部運作管理”“如何培養員工以達到結構化張力”以及“如何打造韌性組織”四個與企業管理有關的核心問題。
作者簡介
王崇鋒，男，博士，青島大學商學院教授，特聘教授，商學院管理案例研究中心主任。主要研究興趣為創新網路、教學案例、市場行銷等。主持國家社科基金、國家軟科學項目等課題；近年來，多篇案例被中國工商管理案例庫、中國專業學位教學案例中心、中國工商管理國際案例庫、中國管理案例共享中心收錄。
劉欣榮，女，碩士，青島大學商學院管理案例研究中心研究員，近年撰寫及參與團隊教學案例30餘篇。現任職於安永華明會計師事務所（特殊普通合夥）青島分所審計與鑑證部。
目錄
第一部分 邊界突圍
第一章 玩轉青春小酒：江小白的味道戰略升級之道 ···························2
第一節 搶占味覺空位，打造味道矩陣 ·······················································3
第二節 無懼模仿者，味道戰略升級 ··························································5
第三節 味道攜手行銷，內容助力品牌 ·······················································8
第四節 口味創新，能否歷久彌新？ ························································12
第二章 引爆會員經濟：開市客初入中國大陸市場的挑戰 ···················15
第一節 開市客在美國···········································································16
第二節 中國大陸市場選擇 ····································································22
第三節 空降上海灘··············································································23
第四節 熱搜與熱議··············································································27
第五節 未來的挑戰··············································································29
第三章 權衡流量紅利：小紅書用戶與商業化的探索 ·························31
第一節 創立·······················································································32
第二節 流量積累·················································································33
第三節 社群維護·················································································35
第四節 盈利探索·················································································36
第五節 對峙·······················································································37
第六節 調整·······················································································39
第七節 展望未來·················································································40
第四章 共建價值平台：騰訊星貝雲鏈的顛覆式創新 ·························42
第一節 區塊鏈技術背景 ·······································································43
第二節 畫一個圈：供應鏈金融 ······························································45
第三節 強強合作：騰訊、有貝和華夏 ·····················································47
第四節 星貝雲鏈：區塊鏈落地之果 ························································48
第五節 尾聲·······················································································51
第二部分 運作最佳化
第五章 觸底後的反思：QCM公司信息流最佳化的困惑 ························56
第一節 摸索中尋找裂縫 ·······································································56
第二節 跨國企業駐青島 ·······································································58
第三節 供應鏈問題現端倪 ····································································60
第四節 峰迴路轉探方向 ·······································································63
第六章 困境中的突圍：QCM公司庫存管理最佳化之路 ························68
第一節 危機時刻，共尋原因 ·································································68
第二節 背景簡介·················································································70
第三節 庫存困境難突破 ·······································································73
第四節 整改庫存探出路 ·······································································76
第五節 雲撥霧散亦難行 ·······································································82
第六節 遙看庫存管理路 ·······································································84
第七章 刀尖上的舞蹈：QCM公司需求預測最佳化之路 ························86
第一節 背景：農業機械化 ····································································87
第二節 公司產品供應情況 ····································································88
第三節 供應難，問題何在？ ·································································90
第四節 挖根源，需求預測 ····································································92
目 錄
XIII
第五節 重協同，通盤考慮 ····································································94
第六節 尾聲·······················································································98
第三部分 結構張力
第八章 眾人拾柴火焰高：幸運者咖啡工作室團隊的招募密碼 ············102
第一節 初創幸運者—“三人一店” ····················································102
第二節 團隊擴招—“五人兩店” ·······················································104
第三節 核心成員重組—“六人三店” ·················································107
第四節 未來與問題·············································································114
第九章 新舊制度交替難：CY製衣廠的職工管理困境 ·······················116
第一節 背景簡介················································································116
第二節 製衣廠的用工模式 ···································································121
第三節 滯留家鄉的高級女工 ································································123
第四節 生力軍的加盟··········································································124
第五節 驚人的生產力··········································································126
第六節 新舊交錯的計件制度 ································································127
第七節 尾聲······················································································130
第十章 職場中的不經意：職場新人小王的兩難抉擇 ························132
第一節 案例背景介紹··········································································132
第二節 案例前瞻················································································134
第三節 第一次“不經意” ···································································135
第四節 第二次“不經意” ···································································136
第五節 面臨選擇················································································137
第十一章 年輕領導征途艱：DW公司王楊的破局之路 ······················139
第一節 年輕的領導者：王楊 ································································141
第二節“立”威信，難“破”無功而返 ·················································141
第三節“立”特色，難“破”勿忘初心 ·················································142
第四節“立”展望，難“破”身心俱疲 ·················································143
第五節“破”而後“立” ···································································143
第四部分 韌性組織
第十二章“V”字反轉的秘密：李寧公司如何重塑品牌再回巔峰？ ····148
第一節企業發展················································································149
第二節曲折探索················································································150
第三節產品······················································································152
第四節渠道······················································································154
第五節形象傳播················································································156
第六節一切皆有可能··········································································158
第十三章暴雨中的搶修：頤世保如何度過客戶關係管理危機？ ·········161
第一節背景簡介················································································162
第二節暴雨突襲················································································164
第三節竭力搶救················································································168
第四節外患內憂················································································170
第五節災情加劇················································································172
第六節尾聲······················································································174
第十四章行業協同取暖：山水水泥如何突破業內無序競爭難題？ ······176
第一節濰坊山水水泥公司簡介 ·····························································177
第二節十年輪迴，水泥企業遇寒冬 ·······················································178
第三節逆流而上，會議勇於求變 ··························································181
第四節從“孤軍奮戰”到“抱團取暖” ·················································183
第五節 “曇花一現”還是“天賜良機” ·················································184
第六節 結束語···················································································187
第十五章 經濟與環保並行：萊鋼運輸如何破解主業危機？ ···············189
第一節 初現端倪················································································190
第二節 坎坷前行················································································192
第三節 站穩腳跟················································································198
第四節 尾聲······················································································200
致謝························································································202
