《產品經理修煉之路》是2023年清華大學出版社出版的圖書，作者是劉天、張晉壹、羅靜、薛松、趙世哲。
基本介紹
- 中文名：產品經理修煉之路
- 作者：劉天、張晉壹、羅靜、薛松、趙世哲
- 出版時間：2023年9月1日
- 出版社：清華大學出版社
- ISBN：9787302643548
- 定價：59 元
內容簡介,圖書目錄,
內容簡介
《產品經理修煉之路》立足於作者團隊十餘年的真實職業經歷，講述了產品經理的入門方法、轉行歷程、適應過程、職場進階、自我突破等話題，通過自身的故事，為整個行業的未來從業者拋磚引玉，提供從事產品經理的寶貴經驗。同時，書中還提煉了每位作者在不同階段的錦囊，總結了職場發展的方法，幫助不同階段的讀者獲取適合自己的職場突破方法論。
圖書目錄
目錄
第1篇 踏上征途
第1章 北漂，我的轉型產品崗位之路 ························································2
1.1 初找工作，毫無方向的投遞 ······················································2
1.2 及時調整方向，斬獲心儀的offer ···············································6
1.3 經驗小結 ··············································································7
第2章 從實習生成長為一位合格的產品經理 ·············································9
2.1 我是如何走上產品這條路的 ······················································9
2.2 產品求職路上的坎坷與感悟 ·····················································10
2.3 我的第一份產品實習及兩個貴人 ···············································11
2.4 秋招前必須要做的準備工作 ·····················································14
2.5 如何合理地規劃自己的秋招之路 ···············································15
2.6 秋招拿到京東offer的流程及感悟 ··············································16
2.7 秋招拿到騰訊offer的流程及感悟 ··············································17
2.8 秋招拿到百度offer的流程及感悟 ··············································20
2.9 經驗小結 ·············································································23
第3章 發現自己的核心 ············································································24
3.1 專注你的“戰略層”做職業發展 ···············································24
3.2 步入產品經理：職業發展踩坑 ··················································25
3.3 各行各業轉型產品經理 ···························································26
3.4 經驗小結 ·············································································29
第4章 產品學徒的故事 ············································································30
4.1 從藥物研究院辭職 ·································································30
4.2 奇怪的面試過程 ····································································33
4.3 產品學徒的辛酸和進步 ···························································34
4.4 經驗小結 ·············································································35
第5章 從學生直接邁入產品經理崗位 ······················································37
5.1 我為什麼選擇了產品經理 ························································37
5.2 第一次產品經理面試 ·····························································38
5.3 新人產品經理的快速學習 ························································39
5.4 經驗小結 ·············································································40
第2篇 修煉之路
第6章 破繭成蝶，讓我成功入職網際網路大廠 ···········································44
6.1 誰還不曾是個小弟 ·································································44
6.2 技術的禁錮，不合格的產品人 ··················································46
6.3 空杯心態，讓我終於走出了囚籠 ···············································48
6.4 在大廠里，我是這么快速學習的 ···············································49
6.5 協同項目下的困局，如何突破 ··················································50
6.6 系統化的學習，為我帶來更大的機會 ·········································52
6.7 經驗小結 ·············································································54
第7章 初級產品經理最重要的事：快速成長 ···········································56
7.1 多個校招offer的抉擇 ·····························································56
7.2 在百度我學到的標準化產品流程 ···············································58
7.3 在授業恩師的指導下完成項目落地 ············································60
7.4 擁抱變化，感恩有你 ······························································63
7.5 經驗小結 ·············································································64
第8章 人人都可以做產品經理嗎 ·····························································65
8.1 為什麼選擇做產品經理 ···························································65
8.2 市面上的產品經理都是多元的 ··················································66
8.3 怎么樣成為優秀的產品經理 ·····················································66
8.4 經驗小結 ·············································································69
第9章 修煉：經得起挫折，耐得住時間 ···················································70
9.1 從面試官視角初探產品經理修煉 ···············································70
9.2 找到產品的主人感 ·································································73
9.3 找到自己真正薄弱的位置 ························································74
9.4 理解技術基本原理 ·································································77
9.5 運用項目管理能力 ·································································79
9.6 經驗小結 ·············································································80
第10章 走向獨當一面的產品經理 ···························································81
10.1 我是如何成為項目負責人的 ···················································81
10.2 正式獨立負責項目 ·······························································83
10.3 跳槽那點事兒 ·····································································84
10.4 職業細分訴求 ·····································································86
10.5 我的產品經理職業選擇 ·························································87
10.6 產品人要去混圈子嗎 ····························································90
10.7 修煉工具：個人產品資料庫 ···················································91
10.8 修煉工具：業務建模能力 ·····················································93
10.9 經驗小結 ···········································································94
第3篇 職業危機
第11章 創業公司的歷練，我的成長與危機 ·············································96
11.1 加入創業公司，在混亂中求生存 ·············································96
11.2 快速奔跑，供應鏈整體技能升華 ·············································98
11.3 倦怠期的機遇，從專業路線走向管理 ·····································101
11.4 迷茫，不得不面臨的十字路口危機 ········································102
11.5 經驗小結 ·········································································103
第12章 第一次職業困惑以及我的思考 ··················································105
12.1 第一次跳槽的決策邏輯 ·······················································105
12.2 內推，跳槽必須重視的求職渠道 ···········································106
12.3 如何在被動局面中破繭成蝶 ·················································108
12.4 第一次職業迷茫以及自我救贖 ···············································110
12.5 戰略級項目的操盤流程 ························································112
12.6 工作五年後該如何鳳凰涅槃 ··················································114
12.7 經驗小結 ··········································································114
第13章 產品經理的工作流程 ·································································116
13.1 工作的固定流程 ·································································116
13.2 洞察真實的需求 ·································································116
13.3 開發實現 ··········································································118
13.4 經驗小結 ··········································································119
第14章 正視產品生涯中的危機 ·····························································120
14.1 深度思考 ·········································································120
14.2 大環境的危機 ···································································121
14.3 35歲的大齡危機 ·······························································122
14.4 經驗小結 ·········································································124
第15章 產品經理的職業危機 ·································································125
15.1 工作熟練後的職業倦怠出現 ·················································125
15.2 第一次遭遇裁員 ································································126
15.3 經驗小結 ·········································································127
第4篇 職業破局
第16章 兩次心態升華，助我突破 35 歲危機 ·········································130
16.1 與其終日迷茫，不如做點什麼 ··············································130
16.2 繁華落幕，邁向新征程 ·······················································131
16.3 高開的起點，低走的結局 ······························································131
16.4 再次突破自我，直面35歲危機 ·············································132
16.5 經驗小結 ·········································································135
第17章 擺脫迷茫，工作5～10年後如何不斷向上突破························137
17.1 選大公司還是小公司的“時機”邏輯 ·····································137
17.2 新業務的整體規劃邏輯 ·······················································139
17.3 新業務產品體系搭建以及落地 ··············································141
17.4 新業務運營體系搭建以及落地 ··············································143
17.5 經驗小結 ·········································································146
第18章 從產品經理到CEO ···································································147
18.1 需求調研：創業方向在哪裡 ·················································148
18.2 競品調研：讓創業更穩 ·······················································150
18.3 產品設計：具象功能 ··························································151
18.4 業務管理：管理後台 ··························································152
18.5 最佳化疊代：為業務做減法 ····················································155
18.6 設計北極星指標 ································································156
18.7 做好產品生命周期判斷 ·······················································156
18.8 經驗小結 ·········································································159
第19章 每次突破都是新台階 ·································································160
19.1 突破“團戰”軟實力 ··························································160
19.2 突破決策能力瓶頸 ·····························································163
19.3 經驗小結 ·········································································165
第20章 突圍，邁向高階產品經理 ·························································166
20.1 意外走上管理崗 ································································166
20.2 反思職場機遇 ···································································168
20.3 我如何管理產品線 ·····························································169
20.4 成為面試官後看產品能力模型 ··············································170
20.5 臨近35歲的職業危機 ·························································172
20.6 我去專家崗還是管理崗 ·······················································174
20.7 經驗小結 ·········································································175
結語 ··········································································································176
